Podcast Episode Details
Back to Podcast Episodes
TCF690: GET EYEBALLS - Benefits of a SWOT Analysis for Your Marketing
In this episode, Tom discusses the SWOT analysis (Strength-Weakness-Opportunity-Threat), how it works and why it's a valuable tool in your marketing strategy. You can strengthen the success of your marketing by carefully examining each of the four elements of SWOT analysis.
Conversation Highlights:
[00:00] - Intro
[00:55] - The SWOT analysis for marketing
[03:07] - Strengths of your marketing strategy
[05:31] - Identifying your Weaknesses and working on them
[06:39] - How a guy examined his marketing weaknesses
[09:38] - Questions to ask yourself to find your marketing weaknesses
[11:43] - Marketing Opportunities you have
[13:26] - The influencer-relationship opportunity
[14:06] - Anticipating your Threats
[14:50] - The Contractor Fight was prepared for a potential threat
[18:04] - Actions you need to take to grow your business
Resources:
== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:
https://thecontractorfight.com/cheap/
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook
== Grab the Gear ==
https://gear.thecontractorfight.com/
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber
Instagram: https://thecontractorfight.com/ig
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review!
Published on 3 years, 2 months ago