Episode Details

In this episode, Barbara discusses:

-What is the Patient Loyalty Program?
-What are the benefits of the program?
-What are the impacts of the Patient Loyalty Program on both the doctor and patient?

Key Takeaways:

” Be the doctor and the practice that cares!” – Barbara Hales

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Email:   Barbara@barbarahalesmd.com

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:

Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (122)

Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors.

I’m your host, Dr. Barbara Hales. And today, we are going to explain why we’ve been on hiatus. Down here in southeast Florida, we have experienced tornadoes, hurricanes, changes in weather, holidays, illness; you name it. And so we’ve taken a break to let everybody catch up, get a break and recoup.

Because of that, there is an important issue that comes to mind. And that is, your patients and clients have also experienced tornadoes, hurricanes, or illness. Or even if they haven’t, they’ve been watching it on the news and getting stressed out from that.

So the question I have for you today is, what did you do to address it? Did you call your patients and ask them if they’re okay? Did you ask them if they need your help? There is something important in doing that. Because you engage with your patients, you’re showing that you care. And that’s all part of creating a loyalty program.
Patient Loyalty Program

Dr. Barbara Hales: Many doctors are considered cold because they have such a short time with their patients face-to-face. And because there is so much competition for getting patients into your office as opposed to your competitors down the road, a unique proposition or way you could present yourself is “we care”.

Many doctors’ offices utilize loyalty programs, which in the past were only used by retail businesses. We’re going to discuss and cover what is the patient loyalty program and what its benefits are. So let’s get started, shall we?

In terms of what a patient liability patient loyalty program is, it’s a marketing strategy that rewards patients for their commitment and ongoing engagement with your medical practice. Now, it takes more money, time, and effort to attract new patients than to retain your current patients. Plus, you’ll also get a lifetime of referrals from them. So trying to retain the patients you have in your office is even more important than attracting new ones, although they are both important.

Even though the main goal is to increase patient retention by providing your existing patients with rewards, it also helps attract new patients to your medical practice. When implemented correctly, a patient loyalty program gives you important information about your patients and services, such as what appeals most to a specific group of people. So the patient loyalty program allows you to provide personalized rewards and offers to your customers.
Commitment

Dr. Barbara Hales: Now, in the past, there have been many things that doctors’ offices have tried, and health insurance, by having people go to the gym or lose weight. They would get a certain number of points which leaned towards a discount on the insurance premium and have different gifts that people would be interested in having. But in terms of the benefits of these programs, I