Episode Details

Chive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow! 

If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention?

So of course, I had to bring in Senior Director of Operations, Erika Carley, to share more about the incredible behind the scenes impact of their monthly giving program, the Green Ribbon Fund, which supports underserved veterans, military families, and first responders. 

Together, we talk about the power of social impact storytelling, handwritten notes as a killer retention strategy, and how you can craft a successful, high-touch giving program.

Resources & Links

Learn more about Erika’s work at Chive Charities and connect with her on LinkedIn or via email at erika@chivecharities.org. 

If you've been waiting for a sign to start your monthly giving program, this is it. Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here. 

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Bloomerang is the proud presenter of Missions to Movements. 

See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

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• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
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