Episode Details

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and 5 Shifts to a Steady Stream of Cosmetic Patients.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "5 Shifts to a Steady Stream of Cosmetic Patients."

It takes a certain mindset to succeed today in regards to 5 shifts to a steady stream of cosmetic patients.

You have to think different, then be different to attract a steady stream of patients you want, whenever you want, at the price you want.

So, if you've been struggling with the yoyo-ing revenue from month to month that keeps you up at night because you're anxious about covering your overhead, this episode is for you.

This came about because I watch so many practices advertise specials and I get it...you're trying to attract new cosmetic patients but that hurts your profit margins and typically, these patients are those price shoppers who nickel and dime you to death, which is not part of the 5 shifts to a steady stream of cosmetic patients.

And social media has become a popular patient attraction strategy; however, when done right, it takes a ton of your own personal time because prospective patients want to see, hear and watch YOU.

That's what keeps them engaged so now you're not only the service provider, you are also the marketer and social media influencer.

But there's a creative way for you to increase the number of cosmetic patient visits, referrals, reviews and shares on social media, so your existing patients enthusiastically grow your practice for you.

The key word here, in regards to the 5 shifts to a steady stream of cosmetic patients, is existing patients because they are your lowest-hanging fruit and the fastest, cheapest, easiest way to more revenues because they already know, like and trust you.

That means, you don't need to put on a show for them. They are open to you and are much more apt to respond to you, so it's always smart to start here first.

Because you know how much easier your job is when you're working with patients you enjoy vs. those you don't enjoy because they zap your energy.

You know those patients that are demanding, rude to your staff, freely negotiate with you and make you regret ever inviting them into your practice in the first place.

You just don't need the extra hassle of undesirable patients so let's fix that so you can succeed at the 5 shifts to a steady stream of cosmetic patients.

It no longer makes sense to play the quantity game by spending more on advertising to attract a bunch of leads your staff has to follow up on that wastes their time and wastes your time when they don't show up for consultations or they show up, but say they have other consultations with your competitors so they can't commit.

You don't need that aggravation.

I want to give you a step-by-step strategy to attract a Steady Stream of High-Paying Patients.....

... Without outrageous ad budgets, discounting your services or your competitors stealing your patients.

So, Does any of this sound familiar…..

Do you lose cosmetic patients and revenues to the ever-growing number of competitors surrounding you (who may be utilizing the 5 shifts to a steady stream of cosmetic patients), even though you believe you provide better results?

That competition is NOT going away and is only going to get worse as gov regulations increase and insurance reimbursements decrease and as advancements in technology give