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So many people use the threat of an incoming recession to fear-bait you. They promise that they have the answer (in the form of a product, a free email course, etc.) on how to recession-proof your business. But they’re all about increasing their sales, not giving you useful information.

A digital course, high-ticket program, or 37-step email funnel won’t save your business from suffering the effects of an economic downturn. I’ll tell you what will, though--without you having to join my list or purchase anything from me first! In this episode, I reveal the three areas you need to pay attention to so that your business will be prepared to weather the storm of a recession.

On this episode of Promote Yourself to CEO:

4:38 - Take a look at money management in your business. Here’s why you need to be ahead of the curve on this.

9:02 - How can you prepare for the worst case scenario (clients dropping out like flies and sending you into a sudden cash crunch)?

12:37 - When it comes to investing in your business, it’s important to be very discerning. Here’s what I mean.

15:36 - What’s the biggest culprit behind so many small businesses slowing down during an economic downturn? If you’re especially dependent on referrals, heads up!

22:32 - Don’t be afraid to add this into your marketing. It’ll help make you and your business stand out.

24:09 - What’s the simplest, easiest way to make more sales? I reveal a few things I’m thinking about and implementing on a regular basis in my own business.

29:25 - I went through a lot of stuff in this episode. But I recap what I most want you to take away from it.

Mentioned in Why a Digital Course Won’t Recession-Proof Your Business and What Will Instead

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