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The Business of Fitness - Build Your Story, Build Your Brand, Build Your Customers with Kathryn Taylor (Episode 30)
Description
Okay, so you want to start a business - but how do you build a brand? Know your audience? Create a tagline? This week, Molly welcomes brand expert and Feisty Chief of Staff, Kathryn Taylor, onto the show.
The duo discusses how you go about building your story. They dive deep into creating specific messaging in alignment with your company's values, and Kathryn explains the process behind her expertise. You can never underestimate the value of a blank piece of printer paper and a swim workout.
Follow Kathryn on Instagram @kathryntaylor
and follow Girls Gone Gravel @girlsgonegravel
Building a Story Brand by Donald Miller
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