Episode Details

Welcome to episode 95 and more importantly welcome to 2016!

News

• French social network Viadeo has closed it’s Chinese LinkedIn competitor Tianji
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• Data Shows How Google Drives Search Traffic To LinkedIn
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A quick review of the main events of 2015

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• The biggest story of the year involved Barrister Charlotte Proudman rebuking a senior solicitor for complimenting her on her LinkedIn profile picture. This story went global and is still being debated by many people today.
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• 2015 was the year when ordinary LinkedIn users really took to publishing posts.
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• LinkedIn made a significant attempt to improve groups, upsetting many users, especially group managers in the process
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Winbusinessin Podcast

We are now in season 2 of my other podcast which focusses on social selling and business development on LinkedIn. On Tuesday we will be releasing episode 3 which is an interview with Christoph Trappe, a storytelling expert as part of our focus on content marketing.

Why not subscribe to the show on iTunes or go to Winbusinessin to listen to the first 2 episodes?

Commentary

Here are 5 things you can do this year to make 2016 your best LinkedIn year ever!

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2. Refresh your profile.
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6. Perhaps now is a good time to get a new profile picture
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9. Revamp your headline. The new mobile only initially shows the first 68 characters of your headline so consider updating it.
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12. Update your summary to express your goals for 2016, this is a great way to show people that you are actively using LinkedIn.
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15. Produce more content.
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19. Commit to writing more content, either LinkedIn posts or blogs on your own website.
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22. Consider producing video content, I am focussing on developing my Youtube channel this year.
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25. Perhaps this year could be the time to start producing radio content? If you want to start your own podcast I can highly recommend this free tutorial series.
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28. Engage more with updates on your homepage.
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32. Take more notice of your home page stream
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35. Look for opportunities to comment
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38. Try to comment rather than ‘like’
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41. Cull your connections!
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45. Take a look at your list of connections and disconnect from this that are no longer relevan