Episode Details

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

The former lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group, Voss now runs Black Swan Limited, where he brings all the techniques he perfected to the business world.

During Chris’s 24-year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but also Scotland Yard and Harvard Law School. He's taught business negotiation in the MBA program as an adjunct professor at the University of Southern California’s Marshall School of Business and at Georgetown University’s McDonough School of Business. Oh and he's also taught business negotiation at a little school called Harvard.

But we barely got into any of that. That's because this conversation focused on his book Never Split the Difference, which has sold over a million copies, changed how countless businesses operated and made Voss into a media darling with the media hits and Mastermind course to prove it.

In this episode, we talked about his top tips for a successful launch—be prepared to outwork everyone else, answer questions on Quora, do every interview, no matter how small and study the great Ted talkers, comedians and media personalities to see how they deliver information in a compelling way. We also talked about how no one wanted this book that went on to change the way business is done. And then we got into the matter of a Facebook friend request. How did this negotiation go? You're going to have to listen to the episode to find out.

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