Episode Details

Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to auto repair while also marketing your shop. Listen in as Brian and Kim talk about marketing your shop through these months and planning a car care clinic.

Talking Points

• October + April - Car Care Months
• What we did at our shop
• Where to find resources: EVERYWHERE. Google, YouTube, Organizations, Other Shops
• Toolkits, social graphics, press releases, videos
• A Saturday clinic
• Quick overview/check-over
• Not a sales event
• All preventative
• Bring in parts suppliers, complimentary businesses, jump houses, child safety seat inspections & demonstrations, raffles
• Get organized
• All month long
• Be open to “Car Care Month Inspections” all month.
• Consider making a donation to a local charity for each inspection.
• Take photos of each inspection and share on social
• Do “Live” videos, reels, TikToks throughout the month
• Promote your event: press releases, FB events, Chambers of Commerce, BNI groups, radio stations, your events page of your website

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Lagniappe (Books, Links, Other Podcasts, etc)

• Host a Car Care Event
• Car Care Guide
• Social Graphics
• Articles
• Videos

Thanks to our partner, RepairPal. Visit the Web HERE