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Dec. 4, 2020 | Google reveals the two most important things car buyers want from a dealer website
Published 5 years, 10 months ago
Description
Mathew Growden of Google Canada’s Auto Retail Team reveals the two most important things car buyers want from a dealer website and talks about how the pandemic changed attitudes toward online sales “overnight.” But when it comes to a dealership’s digital strategy, Jeremy Koch of Koch Ford Lincoln says everyone must buy into a “complete overhaul” if it’s going to work.