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100 Percent Non-Surgical Practice by Surgeon — with Alexander Rivkin, MD
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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how Dr. Rivkin has a 100 percent non-surgical practice.
I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "100 Percent Non-Surgical Practice by Surgeon — with Alexander Rivkin, MD."
Why would someone go through years of training to be a facial plastic surgeon, only to drop it and focus on non-surgical techniques?
Dr. Alexander Rivkin is a trained facial plastic surgeon who founded Rivkin Aesthetics in Los Angeles.
Since 2003, he has specialized in state-of-the-art NON-surgical aesthetic procedures that compete with the outcomes of plastic surgery, delivered in an intimate and luxurious setting.
On this week's Beauty and the Biz Podcast, Dr. Rivkin explains his journey from surgery to non-surgical procedures as well as…
- Building a name as "The Best" by focusing
- Running a practice with a CEO and COO
- Staff issues being the biggest challenge
- Avoiding coat hangers (lasers you don't use) in your office and more
He also tells an incredible story about watching the destruction of Ukraine (his mother country) and wanting to help and how he got an entire plane of medical supplies safely to them.
Visit Dr. Rivkin's WebsiteEnjoy!
Catherine Maley, MBA
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Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
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And we will talk to you again so