Episode Details

Although the Equifax hack put cybersecurity on the priority list for 140 million Americans and scared the heck out of many others, it is hardly a new issue for consumers. Major hacks at Yahoo and Target a few years back put many on high alert. So what is new here and why should cybersecurity be a priority issue for senior marketers?  Well, as it turns out, all that marketing technology you've recently brought into your company has created even more exposure for your company's data and that of the consumers with whom you do business. Sure enough, your pursuit of big data to optimize your sales, marketing and customer experience efforts, have put your companies at risk, in a remarkably big way. And of course, a data breach will inevitably become a brand breach as the folks at Equifax can attest. So batten down the hatches and have a listen as Norman Guadagno, Senior Vice President of Marketing shares his thoughts on why this is such a big problem and some of the steps that marketers can take to prevent or at least mitigate the impact of a security breach.