Episode Details

Fake news is everywhere. Fran Racioppi traveled to Minneapolis to meet the pioneer of all things false, the founder of The Onion Scott Dikkers. Scott and Fran cover his book, Outrageous Marketing, where he challenges conventional wisdom on building brand loyalty, making your own rules and connecting with consumers. 

An introvert by nature, Scott spent decades leading a team of creatives without an organizational chart, no corporate policies, giving no credit, and getting quality from quantity. Scott and Fran discuss the evolution of the media industry, the rise of commentary over objectivity, top Onion headlines and 13 tips to being OUTRAGEOUS!

Learn more about Scott at scottdikkers.com and @itsscottdikkers. And get your fill of fake news at TheOnion.com and @theonion on social media.

Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out the full video version on YouTube

Listen Now