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67. How Vink Chemicals Navigated Through A Global Shutdown With Branko Ulaga And Diana Lima
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Join industry leaders at The Chemical Summit on September 29-30, 2026 in Houston, Texas. Visit thechemicalsummit.com
The COVID-19 pandemic caused a global shutdown on an unprecedented scale. While a huge number of companies could not jump back after this worldwide crisis, some still managed to survive. Vink Chemicals is one of those that faced a COVID-hit market and proved bigger than its long list of adversities. Victoria Meyer talks with the brilliant minds behind this company, Branko Ulaga and Diana Lima. They share how they pulled this off despite their industry's highly regulated environment and unpredictable nature. Branko and Diana also share secrets on building an effective virtual team, designing reliable customer service, and securing business partnerships in different regions and cultures globally.
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