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Ep511: BaaS and embedded finance – what are the benefits?
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Omar Mansur, Enterprise Lead Global Projects, Codebase Technologies; Dr Jasmin B Gupta, CEO & Co-Founder, LXME
You can’t have one without the other! Embedded finance may be defined as offering access to a range of financial services and solutions via a merchant website on a customer journey that is not interrupted by the need to leave the site you are on to go to that of a financial institution. Banking as a Service (BaaS) is the technology solution that makes this seamless experience for the consumer possible. Robin Amlôt of IBS Intelligence discusses the potential of both embedded finance and BaaS with Omar Mansur of Codebase Technologies (pictured) and Dr Jasmin B Gupta, CEO and Co-Founder of LXME, India’s first financial platform for women.