Episode Details

In this episode, Barbara and Libby discuss:
-The mistakes in Selling Digital Products
-How to Utilize Tiktok to Create Content
-The Myth in Six And Seven Figure Businesses

Key Takeaways:

“We want to know what people are talking about in our space. If we’re aware, we can get a sense of narrowing down how we can focus our conversations when talking to people” – Libby Rothchild.

Connect with Libby Rothchild:

Website: https://www.dietitianboss.com/
LinkedIn: https://www.linkedin.com/in/libbyrothschild?trk=org-employees
Instagram: https://www.instagram.com/libbyrothschild/
YouTube: https://www.youtube.com/channel/UCIXPySZ-j09S9NZwE17d-iQ
Twitter: https://twitter.com/libbynrothschid
Facebook: https://www.facebook.com/libby.rothschild

Connect with Barbara Hales:

Twitter:   https://twitter.com/DrBarbaraHales
Facebook: https://www.facebook.com/theMedicalStrategist
Website: www.TheMedicalStrategist.com
Email:   Barbara@barbarahalesmd.com

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (121)

Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors.

I’m your host, Dr. Barbara Hales. Today, we have Libby Rothschild with us. She is a sales and marketing expert who shows Coaches and Consultants how to create and market digital products. Welcome to the show, Libby.

Mistakes in Selling Digital Products

Dr. Barbara Hales: Hi, Libby. Tell me about the mistakes people make when trying to sell digital products. I know that as a side hustle, people write down ebooks or guides that they either give away or sell online for some additional revenue. What mistakes are there that people make regarding that?

Libby Rothchild: Yeah, great question. The first mistake is not creating digital products because it’s a great market. And it’s a great opportunity to help reach more people by creating an offer online. And still, only 16% of businesses are fully remote. So there are a lot of opportunities for healthcare practitioners to create digital products. And if you think about the benefit, you have more accessibility, so you can help more people when you’re creating digital products. And to be clear, defining digital products that can be a free guide. To get more people to join your email list.

As you mentioned, it could be an ebook or online course; membership is considered a digital product, online coaching, and masterminds.  Those are all called digital products. So there are a lot of different types of digital products. And if you’re starting from the beginning building your email list by creating a simple free guide is a good first step if you’re starting from the beginning.

People’s first mistake is not creating digital products. The second mistake people make, specifically, healthcare practitioners, is not doing market research and finding out what people want and need. So you can solve their problem through your digital product. And that’s an important process.

And it can be iterative because sometimes folks will