Episode Details

In this week’s episode, we're going to focus on one of the most important things in business, which is how to boost your brand awareness on social media. I'm often asked, “how did I grow my network on LinkedIn into the tens of thousands?” On LinkedIn, I have 30,000 direct connections and the same in followers. I didn't grow that audience overnight, it didn't just happen. I've been using LinkedIn since it first started way back in 2002, even before Facebook, which arrived in 2004. LinkedIn is often the one that we misunderstand and is not leveraged to its biggest value.

Here are the highlights:

(02:10) Prioritise which network you’re going to focus on

(03:16) Make sure your profile really sings your brand

(04:24) Having a profile that’s highly visible and searchable is key

(05:12) Be clear about your tone for your brand

(06:05) Post with purpose

(07:38) Participate 

Connect with Dawn

Instagram @dawnmcgruer and @businessconsort

Facebook page https://www.facebook.com/dawnamcgruer

Linkedin https://www.linkedin.com/in/businessconsort/

Web: www.dawnmcgruer.com