Podcast Episodes

Nooner Nookie: The Allure of Marketing Freebies

Season 14 Episode 47

For over 100 years, “free” has been one of the most powerful words in the marketing world.

And believe it or not, companies love freebies as much as their customers do.

Because giving away free produc…

Published on 14 hours ago

Brand Envy

Season 14 Episode 46

This week, we take a look at four brands that have found a way to survive for decades.

One company has been entertaining crowds with wax for 200 years.

One restaurant has been topping their ice cream…

Published on 1 week ago

The Phrase That Pays: Marketing Contests

Season 14 Episode 45

Marketing contests can be tricky business.

 On one hand, contests can be designed to help companies achieve certain business goals.

 On the other hand, companies can lose control over them pretty quick…

Published on 2 weeks ago

Billboards Are Always In Bloom

Season 14 Episode 44

From our Season 12 Archives,

Billboards are one of the biggest creative challenges in the marketing world.

They need to be seven words or less.

They need to contain an idea.

And they need to communicate …

Published on 3 weeks ago

Bookmarks

Season 14 Episode 43

Another favourite from our Season 12 Archives.

This week it’s our annual Bookmarks episode.

I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include a…

Published on 4 weeks ago

Hitting The Road With Marketing Mobiles

Season 14 Episode 42

From our Season 12 Archives... another favourite.

You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.

This week on Under The Influence, we …

Published on 1 month ago

Johnny Wants The Jet: The Loopy World of Loop Holes

Season 14 Episode 41

There are some very interesting loopholes in the world of marketing.

Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.

A loophole …

Published on 1 month, 1 week ago

Touch The Pickle: Marketing Gender Equality

Season 14 Episode 40

If you searched the question:

“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.

But that’s incorrect. Martina Navratilova has 9.

This week, w…

Published on 1 month, 2 weeks ago

Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion

Season 14 Episode 39

The Beatlology Interviews (Season 2, Episode 1)

What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it have taken to convince the Beatles to give one more…

Published on 1 month, 2 weeks ago

Allure of Bad-Ass Advertising: Anti Heroes

Season 14 Episode 38

 20th century movies and TV shows were dominated by the traditional “hero.”

 With high morals and an ethical code of honour.

The 21st century has a different take.

Today, we cheer the anti-hero. Like t…

Published on 1 month, 3 weeks ago