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It's a Floor Wax and a Dessert Topping: Unintended Product Uses
Season 15 Episode 11
There are many products in the world that have “unintended uses.”
Originally designed for one purpose, the general public has discovered alternate use…
16 hours ago
Sweaty Billboards: Marketing The Movies
Season 15 Episode 10
With the Oscars around the corner, we take a look at creative movie marketing.
We’ll talk about miniature billboards that promoted Ant-Man.
A billboard…
1 week ago
Small Wonders: Tiny Inventions. Big Impact.
Season 15 Episode 9
This week, we tip our hat to the tiny, small innovations that make our lives better.
Like the tiny arrow on your fuel gauge. And the bread clip. And …
2 weeks ago
Car Cuisine: Car Companies in the Food Business
Season 15 Episode 7
This week, we look at the link between food and cars.
Did you know that Volkswagen makes sausages.
And Rolls-Royce makes honey.
Did you know cars have …
1 month ago
From Tiffany’s to Donkeys: Catalogues Rise Again
Season 15 Episode 6
This week, we look at the staying power of Catalogues.
They’ve been around since the mid 1800s, and they helped build the country.
We’ll talk about how…
1 month, 1 week ago
Happy World Radio Day. Revisiting "Air Quotes: Creative Radio"
Season 15 Episode 1002
In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to wri…
1 month, 1 week ago
Terry Ranks The Super Bowl 60 Ads
Season 15 Episode 1001
Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audien…
1 month, 1 week ago
Jingles: Rhythmic Instruction Manuals
Season 15 Episode 5
This week, we look at a sub-category of jingles.
Most successful jingles are catchy little earworms.
But these particular little ditties use lyrics to …
1 month, 2 weeks ago
Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Season 15 Episode 1000
Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by ro…
1 month, 2 weeks ago
Rage Marketing: Monetizing The Fury
Season 15 Episode 4
This week, we look at “Rage Marketing.”
Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.
We’l…
1 month, 3 weeks ago