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How to Prove Demand Before You Buy the Stock | #659
How to Prove Demand Before You Buy the Stock | #659

Episode 659

Ordering the right amount of stock can make or break an ecommerce business, and there's still no magic formula. Too much and your cash is stuck in st…

7 hours ago

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Influencer Gifting Done Right: Don't Send Them Tea, Send Them the Tea Set | #658
Influencer Gifting Done Right: Don't Send Them Tea, Send Them the Tea Set | #658

Episode 658

Taryn Williams has been in the talent and creator world longer than almost anyone in Australia, and she saw where it was going before the rest of us.…

4 days, 7 hours ago

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How to Justify Brand Spend to a Performance Team | #657
How to Justify Brand Spend to a Performance Team | #657

Episode 657

If you've worked in ecommerce for more than five minutes, you know the pull of the conversion number. The moment leadership discovers that one magic …

1 week ago

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The Self-Built AI Brain Behind Style My Wall's Growth to 22 Staff | #656
The Self-Built AI Brain Behind Style My Wall's Growth to 22 Staff | #656

Episode 656

The last time Justin Bausch was on the show, in May 2024, he was leading CRM at Ryderwear and AI meant product recommendations. He's back as a founde…

1 week, 4 days ago

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How to Make Giving a Commercial Lever | #655
How to Make Giving a Commercial Lever | #655

Episode 655

There's a link in ecommerce that mostly goes unsaid, and it's a slightly awkward one: the connection between giving and commercial benefit. When a br…

2 weeks ago

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A Competitor Copied Everything. So She Borrowed a Jet, a Lambo and a Black Dress | #654
A Competitor Copied Everything. So She Borrowed a Jet, a Lambo and a Black Dress | #654

Episode 654

Four years ago Elysia Krstevski didn't know what ecommerce was. She'd spent 15 years in musical theatre, working her way from receptionist to co-CEO.…

2 weeks, 4 days ago

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How to Make Giving a Commercial Lever | #655
How to Make Giving a Commercial Lever | #655

Episode 655

There's a link in ecommerce that mostly goes unsaid, and it's a slightly awkward one: the connection between giving and commercial benefit. When a br…

3 weeks ago

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How to Find Your Unicorn Ads | #653
How to Find Your Unicorn Ads | #653

Episode 653

Making a single ad used to cost half a million to a few million dollars. You poured everything into one hero execution and you had to be right, becau…

3 weeks ago

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The Best Exit Is the One You Don't Need: Rob Ward on Selling Quad Lock for $500M | #652
The Best Exit Is the One You Don't Need: Rob Ward on Selling Quad Lock for $500M | #652

Episode 652

Five years ago Rob Ward came on the show as co-founder and CEO of Quad Lock, the phone-mount brand he and Chris Peters bootstrapped from a Kickstarte…

3 weeks, 4 days ago

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How to Replatform Without Stalling the Business | #651
How to Replatform Without Stalling the Business | #651

Episode 651

In ecommerce we're often asked to build a whole new house while making the existing one bigger and better at the same time. That's a replatform. You'…

4 weeks ago

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