Podcast Episodes

Worth Knowing: How to raise money for a challenger league

Professional Triathletes Organisation (PTO) completed a series C funding round earlier this summer, raising a reported $40 million.

The round was led by Saudi Arabia's SURJ Sports Investments, and su…

Published on 9 hours ago

What will keep Sunderland in the Premier League?

David Bruce is the Chief Business Officer at Sunderland, the North East club that's back in the Premier League after an eight year absence.

Under owner Kyril Louis-Dreyfus, who, at 28, is the younges…

Published on 1 week, 1 day ago

How smart is Gerard Pique?

According to Google, that's the second most common question people ask in relation to the former FC Barcelona and Spanish international football legend.

The answer may well be 'very'. Since retiring …

Published on 2 weeks ago

What was it like on the inside of the Hundred auction?

Raine Group Partner and Head of EMEA, Jason Schretter joins the show to explain how the England & Wales Cricket Board managed the sale of stakes in the eight Hundred franchises - which drew significa…

Published on 3 weeks ago

How the DP World Tour became sport’s funniest rights holder

Tom Jackson, Group Director, Content at the DP World Tour - once known as the European Tour - joins the podcast to share the organisation’s approach to content creation and in particular its run of v…

Published on 4 weeks ago

Does women’s football sponsorship work?

Fresh from the Uefa Women’s Euros semi-finals, Rexona/Sure Global Brand Director Emily Heath joins Leaders’ Editorial Director James Emmett to examine whether women’s football sponsorship actually wo…

Published on 1 month ago

REVEALED! Mark Goldbridge’s blueprint for fan-driven football content

Mark Goldbridge, owner and frontman of The United Stand and That’s Football, joins the podcast to explain how he’s building the biggest football content brands on YouTube, and the truth behind the vi…

Published on 1 month, 1 week ago

Sponsorship and Manchester United: conversations with Qualcomm CMO Don McGuire and Utd Chief Business Officer Marc Armstrong

Manchester United have remained a market leading force in commercial activity despite a run of challenging seasons for onfield performance and results.

Current front-of-shirt partner Snapdragon, a mo…

Published on 1 month, 2 weeks ago

The reality of revamping rugby league with Warrington Wolves CEO Karl Fitzpatrick

Warrington Wolves CEO Karl Fitzpatrick joins the podcast to discuss the ways in which his team and sport are attempting to widen their appeal.

In conversation with Leaders' Content Director David Cus…

Published on 1 month, 3 weeks ago

Inside Wimbledon: Usama Al-Qassab on managing partners, maintaining the brand and mastering AI

As The Championships begin, Wimbledon's Marketing and Commercial Director Usama Al-Qassab sets out what's new this year and how he's settled into his role over the past two years.

In conversation with…

Published on 1 month, 4 weeks ago