Season 1 Episode 338
This week's episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question:
"As our season ends in December and the next CSA won't begin until spring, I'm wonder…
Published on 8 hours ago
Season 1 Episode 337
What's the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it.
Okay so how do you do that?
In this e…
Published on 1 week ago
Season 1 Episode 336
What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years be…
Published on 2 weeks ago
Season 1 Episode 335
As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to …
Published on 3 weeks ago
Season 1 Episode 334
Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it.
In today's e…
Published on 4 weeks ago
Season 1 Episode 333
Most farmers try to push the "big sale" first… but what if your smallest product was actually the secret to long-term customer loyalty?
In this episode, I break down the concept of the gateway offer—…
Published on 1 month ago
Season 1 Episode 322
One of the biggest struggles for new farm businesses? No testimonials.
When you're just starting out, you know your product is amazing—but your customers don't. And without social proof, it's hard fo…
Published on 1 month, 1 week ago
Season 1 Episode 331
Ever wonder what it's really like inside one of my monthly FMS coaching calls?
In this episode, you'll listen in on a real strategy session with a first-year chicken & egg farm business. We dig into …
Published on 1 month, 2 weeks ago
Season 1 Episode 330
In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions at your booth.
You'll learn:
Buzzwords that cr…
Published on 1 month, 3 weeks ago
Season 329 Episode 1
Ever wonder what a farmer actually posts on social media every week?
In this episode, I'm pulling back the curtain.
You'll hear the exact posts I published on Facebook and Instagram during the months…
Published on 2 months ago
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