Podcast Episodes

Blogcast: Pricing AI: The Value of Packaging

This is an Impact Pricing Blog published on September 8, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-value-o…

Published on 7 hours ago

Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) with Bill Diggons

Bill Diggons, managing partner at Qittitut Consulting (yes, named after a fast-growing, healthy Inuit bear), shares 24 years of pricing wisdom earned across 182 projects in 57 countries. A disciple o…

Published on 4 days, 7 hours ago

Blogcast: Packaging AI: Structuring Features and Placing AI in Offers

This is an Impact Pricing Blog published on September 1, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/packaging-ai-structuri…

Published on 1 week ago

Why ROI Is Your Most Powerful Pricing Tool with Sarah Williams

Sarah Williams, founder and CEO of Leading Culture and former director at GAP Consulting for 23 years, brings her accounting background and business growth strategy expertise to a spirited debate abo…

Published on 1 week, 4 days ago

Blogcast: Pricing AI: Market Segmentation Matters

This is an Impact Pricing Blog published on August 25, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-market-segmen…

Published on 2 weeks ago

Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer

Lindsay Maurer is Pricing Intervention Manager at BP. With 14 years of experience in product management and pricing, she reveals how she achieved a 13% profit gain despite a 16% revenue drop, and why…

Published on 2 weeks, 4 days ago

Blogcast: Pricing AI: Are You Selling a Platform or a Solution?

This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-are-you-selli…

Published on 3 weeks ago

Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson

Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into Jobs to be Done methodology and its connection to value-bas…

Published on 3 weeks, 4 days ago

Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?

This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-do-costs-fina…

Published on 4 weeks ago

AI as a Multiplier for Pricing with Emanuel Martonca

Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds of people in decentralized orga…

Published on 1 month ago