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What Will Spotify Do About AI Slop? Will Podcasts Catch On in Living Rooms? And More — The 3 Big Questions for Spotify | Behind the Numbers

Episode 956

On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it gene…

1 day, 15 hours ago

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The Big Creator Breakout in 2026 | Behind the Numbers Special Edition

Episode 955

EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts fo…

2 days, 15 hours ago

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Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail
Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail

Episode 954

On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distr…

3 days, 15 hours ago

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Are We Addicted? Breaking Down the Social Media Trials and America’s Media Habits | Behind the Numbers

Episode 953

On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social med…

5 days, 15 hours ago

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Inside 2026 Winter Olympics Advertising: Media Fragmentation, Creators & the Brands That Won Gold | Behind the Numbers

Episode 952

On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how cr…

1 week, 1 day ago

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The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face of Legs', H-E-B 'Baby Wants Tortillas', and More | Reimagining Retail
The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face of Legs', H-E-B 'Baby Wants Tortillas', and More | Reimagining Retail

Episode 951

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Be…

1 week, 3 days ago

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Will TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the Numbers

Episode 950

On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias…

1 week, 5 days ago

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Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the Numbers

Episode 949

On today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI s…

2 weeks, 1 day ago

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When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the Numbers

Episode 948

On today’s podcast episode, we discuss the three big questions surrounding Google right now: When and how will it monetize AI search? Is it spending …

2 weeks, 2 days ago

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What “Winning the Holidays” Actually Looks Like in 2026 | Reimagining Retail
What “Winning the Holidays” Actually Looks Like in 2026 | Reimagining Retail

Episode 947

On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different abo…

2 weeks, 3 days ago

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