Podcast Episodes
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Reels, TikTok & YouTube: Short-Form Video
Episode 13
For salespeople: video is what every platform pushes hardest right now. How to make simple, honest walkaround and tip videos with just your phone — a…
6 hours ago
Facebook & Instagram for Car Sales
Episode 12
For salespeople: Facebook and Instagram are where Canadian buyers already are. How to use Marketplace, local groups, and a consistent content mix to …
1 week ago
Build a Personal Brand Customers Search For
Episode 11
For salespeople: customers research you before they ever meet you. How to own your name online, pick a lane, and build a reputation that brings busin…
2 weeks ago
Follow-Up and Referrals
Episode 10
For salespeople: the sale isn't the finish line. The systematic follow-up and referral habits that quietly build a self-sustaining book of business.
I…
3 weeks ago
Selling With Data, Not Pressure
Episode 9
For salespeople: how verified facts, specs and honest data turn you from a pushy seller into a trusted advisor — and close more deals in the process.…
4 weeks ago
Handling Price Objections
Episode 8
For salespeople: why 'it's too expensive' is rarely about price, and how to respond with value and honesty instead of caving on every discount.
In thi…
1 month ago
The First 90 Seconds on the Lot
Episode 7
For salespeople: how the opening moments of a customer interaction set the entire tone, and how to build trust instead of triggering the wall.
In this…
1 month, 1 week ago
The Real Cost of Owning a Car
Episode 6
The sticker price is just the down payment on the truth. Depreciation, insurance, fuel, maintenance and the Canadian winter line items that sneak up …
1 month, 2 weeks ago
EVs Through a Canadian Winter
Episode 5
Cold weather, charging realities and rebates — an honest look at whether an electric vehicle fits your Canadian life, without the hype or the fear.
In…
1 month, 3 weeks ago
Maximizing Your Trade-In
Episode 4
Your current car is a bargaining chip if you handle it right. How trade-in values are set, how to prep, and how to keep the trade separate from the p…
2 months ago