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Coca-Cola Splits Media & Diageo Bets on Shopper

Coca-Cola just handed its North America media to Omnicom while keeping WPP globally — a rare split that could reshape how big FMCG brands structure a…

3 hours ago

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Diageo Hires Outsider CMO, Unilever Sells Welly

Diageo installs an unconventional CMO as North America posts its weakest 2026 results, Unilever quietly exits a Gen Z bet, and eight German trade bod…

1 day, 3 hours ago

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Courvoisier Returns, Dollar Shave Club Bets on 'Good Enough'

Courvoisier is back with a bold cultural repositioning, Dollar Shave Club is turning 'good enough' into a brand platform, and a tax probe in India is…

2 days, 3 hours ago

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Amy's Kitchen Fights UPF Myths, Nestlé & Unilever Face India Heat

Amy's Kitchen is doing what most packaged food brands won't — fighting the UPF narrative head-on. Plus, Nestlé and Unilever are in India's regulatory…

3 days, 3 hours ago

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Coca-Cola Wins KFC, AB InBev Rebuked, Arby's CMO Hire

Coca-Cola just seized one of the biggest foodservice pouring contracts in the US from PepsiCo. Plus, AB InBev gets a regulatory wake-up call on BeatB…

4 days, 3 hours ago

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FMCG Giants Increase Ad Spend, Mr. Pibb Rises & Nestlé Sued

Coca-Cola turned a forgotten brand into 2026's fastest grower — and Nestlé is facing a Texas lawsuit over baby food marketing claims. Here's what bot…

5 days, 3 hours ago

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Coca-Cola Wins KFC, AB InBev BeatBox Fails UK Packaging Rules

Coca-Cola just took KFC from PepsiCo after 37 years. AB InBev's BeatBox got hit by UK regulators over packaging. Two stories every FMCG marketer need…

6 days, 3 hours ago

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FMCG Boosts Ad Spend, Nestlé Sued Over Baby Food

FMCG brands are spending more on ads while other sectors cut back — and Nestlé is fighting a Texas lawsuit over heavy metals in Gerber baby food. Two…

1 week ago

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PepsiCo Cuts Poppi Payout, Gymshark Signs Megan Thee Stallion

PepsiCo's revised Poppi earn-out exposes the hidden risks of challenger brand acquisitions. Plus, Gymshark bets on celebrity reach over creator commu…

1 week, 1 day ago

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Pernod Bets on Stronger RTDs, Nestlé Doubles Down on Mexico

Pernod Ricard is stretching Malibu into stronger RTDs, Nestlé is pouring $1 billion into Mexico through 2030, and a challenger snack brand is using f…

1 week, 2 days ago

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