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ROAS? Nah. The Home Depot’s All About ROMO
Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than just short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Oran…
Published on 6 hours ago
The Science (And Art) Of Scaling Native Ads
Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to com…
Published on 1 week ago
HouseFresh Clears The Air On Google’s Changing Search Experience
Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.
Published on 2 weeks ago
AI In Ads – And Ads In AI
Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Micr…
Published on 3 weeks ago
Making Sense of DSP-SSP Convergence
DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief c…
Published on 4 weeks ago
When AI Meets Media Quality
From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and fin…
Published on 1 month ago
There's No Such Thing As An Attribution Easy Button
There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single easy button for attribution. It simply doesn’t exist, sa…
Published on 1 month, 1 week ago
Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace
In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the …
Published on 1 month, 2 weeks ago
Rockerbox’s Attribution Journey
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded …
Published on 1 month, 2 weeks ago
Introducing The Wedding Tech Stack
Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently…
Published on 1 month, 3 weeks ago