Podcast Episodes
Back to SearchMeasured: Video Is Showing Up in More Search Results, Most Small Businesses Are Missing It
Episode 24
Video is showing up in search results more often than it used to. Not just on YouTube. Facebook videos, Instagram clips, LinkedIn posts, and videos e…
7 hours ago
Measured: Meta Just Passed Google in Ad Revenue for the First Time, What That Means for You
Episode 23
For the first time in the 20-year history of digital advertising, Meta is about to pass Google in global ad revenue. eMarketer projects Meta will gen…
1 week ago
Measured: Customers Can Now Buy From You Without Ever Visiting Your Website
Episode 22
Customers can now buy from you without ever visiting your website.
Google just launched Universal Cart, a new checkout system that lets customers com…
2 weeks ago
Measured: AI Can Code Your Website, It Cannot Build One That Customers Actually Find
Episode 21
AI website builders are everywhere. Tools like Lovable, Bolt, Replit, Cursor, and v0 let someone with no coding background describe what they want in…
3 weeks ago
Measured: A Billion-Dollar Publisher Is Planning for Zero Search Traffic, What It Means for You
Episode 20
The publisher behind Vogue, Wired, GQ, and The New Yorker is telling its teams to plan their businesses as if Google search traffic will be zero. Not…
4 weeks ago
Measured: 90% of Brands Are Invisible in AI Search, How to Be in the 10% That Show Up
Episode 19
90% of brands studied had zero presence in AI search. Zero mentions. Zero citations. Nothing.
In this episode of Measured, we break down what the dat…
1 month ago
Measured: ChatGPT Just Became an Ad Platform, Should Your Business Be Running Ads on It?
Episode 18
ChatGPT just became an ad platform. Not in theory. Not in a pilot. As of this month, any US business can sign up, set a budget, and run ads inside Ch…
1 month, 1 week ago
Measured: Your Website Is Not Dead, Why Google Just Rewarded First-Party Brands Over Aggregators
Episode 17
For two years, the marketing world has been telling you that your website matters less. AI Overviews are stealing clicks. Social is where the audienc…
1 month, 2 weeks ago
Measured: Keywords Are Not Prompts, How to Show Up in ChatGPT, Perplexity, and Google AI Mode
Episode 16
Search is not a keyword box anymore. It is a conversation. People used to type two or three words into Google. Now they type full questions or speak …
1 month, 3 weeks ago
Measured: Email Returns $36 for Every $1 Spent, How to Build a List That Actually Pays
Episode 15
Email returns about $36 for every $1 spent. Paid search sits around $2. Social advertising is around $2.80. Email is not the loud channel, but it is …
2 months ago