Podcast Episodes
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Why You (Probably) Don’t Need Another Marketing Channel
Episode 26
Good marketing is not about doing more. I explain why every channel creates an ongoing obligation, how opportunity cost shapes modern marketing, and …
11 hours ago
How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)
Episode 25
This is what marketing looks like when perfect attribution isn't possible — and why that may actually be freeing. I chat with Rachel Elsts Downey, fo…
1 week ago
Trust Is the New SEO: Marketing in the AI Era (with Kevin Indig)
Episode 24
I chat with my buddy Kevin Indig about what he’s learning in his AI research, along with generative engine optimization, and user behavior in tools l…
2 weeks ago
AI Doesn't Just Create Demand. It Nurtures It.
Episode 23
In this Field Notes episode, Amanda looks at new research from Similarweb on the downstream impact of AI visibility, plus Seer Interactive’s argument…
3 weeks ago
What If AI Visibility Is a Mirror?
Episode 22
When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if A…
4 weeks ago
Public Speaking is the Ultimate Zero-Click Marketing (with Jay Acunzo)
Episode 21
What if the best marketing doesn’t drive a click at all — but makes people seek you out?
I chat with Jay Acunzo about why public speaking might be the…
1 month ago
ZCM Field Notes: 68% of Google Searches Now End Without a Click
Episode 20
Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches en…
1 month, 1 week ago
The Content Strategy Frameworks AI Can't Beat (with Kaleigh Moore)
Episode 19
I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality.
Kaleigh shares her “sourc…
1 month, 1 week ago
Why B2B Is MORE Emotional Than B2C (with Talia Wolf)
Episode 18
B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as …
1 month, 2 weeks ago
Your Marketing Stack Is About to Get Smaller
Episode 17
The best-of-breed marketing stack made sense when traffic was cheap. But in a zero-click world, every lead is harder to earn — and every tool handoff…
1 month, 3 weeks ago