Podcast Episodes
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GEO Is the New CRO (with Ross Hudgens)
Episode 40
I tossed out the idea that “today GEO is CRO,” and it gave Ross Hudgens actual goosebumps, because he’d just written about the same thing. Ross argue…
8 hours ago
The Hardest Parts of Zero Click Marketing (Rand Fishkin returns!)
Episode 39
Rand Fishkin (my co-author!) is back on the show for a special episode about our new book, Zero Click Marketing.
We talk about what surprised us whil…
1 week ago
The Marketing Skills AI Can’t Give You (with Sarah Stockdale)
Episode 38
Marketing keeps changing. But good marketing? Not so much.
Sarah Stockdale, founder and CEO of Growclass, joins me to talk about what still matters as…
2 weeks ago
How Referral Rock Turns Customer Intel Into a Marketing Strategy (with Josh Ho)
Episode 37
Josh Ho, founder and CEO of ReferralRock, and I chit chat about marketing challenges and opportunities as of late. My fave part of this episode is wh…
3 weeks ago
Why You're Losing to AI and How to Fix It (with Wil Reynolds)
Episode 36
Wil Reynolds joins me to chop it up over what AI is changing — and what it’s revealing — about marketing, expertise, and trust. We talk about using A…
4 weeks ago
A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)
Episode 35
Wistia CEO Chris Savage joins me to talk about how marketing has evolved in recent years, especially now as attribution keeps getting harder. We also…
1 month ago
The Most Human Marketing Channel Left (with Erica Bonser)
Episode 34
As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those…
1 month, 1 week ago
As Content Gets Cheap, Credibility Gets Expensive
Episode 33
It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes …
1 month, 2 weeks ago
What If You Can’t Prove Your Marketing Worked?
Episode 32
What happens when your marketing is clearly doing something — but attribution can’t tell you exactly what? In this conversation with Wistia’s Talking…
1 month, 3 weeks ago
Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care)
Episode 31
This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing plat…
1 month, 4 weeks ago