Podcast Episodes
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Traffic's Down? Don't Sack Your SEO Yet, FFS!
Season 1 Episode 43
Your traffic's down, you're about to have a furious phone call with your SEO, and there's a decent chance the drop has got nothing to do with them. T…
7 hours ago
Dead SEO Tactics, Dug Up and Resold as "AI Hacks", FFS
Season 1 Episode 42
Some of the SEO tactics being sold to you right now were killed off before the person selling them was even old enough to drive. Welcome to the grave…
1 week ago
Four Questions That Find Out If Your SEO Is Talking Boll*cks
Season 1 Episode 41
Every week there’s a fresh piece of SEO panic tell-off warning you that you’ll disappear from Google unless you pay for a fix. They make new nonsense…
2 weeks ago
Seems Nobody Can Tell You What EEAT Actually Is. So I Will.
Season 1 Episode 40
Every SEO on LinkedIn is banging on about E-E-A-T. Almost none of them can tell you what it actually means. So let’s fix that.
Hi, I’m Nikki Pilkingto…
3 weeks ago
If Reddit Was Your SEO Strategy, You Haven't Got One, FFS!
Season 1 Episode 39
Reddit's share of ChatGPT citations went from nearly 4% to half a percent in about a week. Nobody can fully explain it — not the people who measure i…
4 weeks ago
Your Portfolio Page Title Is KILLING Your SEO
Season 1 Episode 38
Go and look at your case studies page or your portfolio page. Does the title just say "case studies" or "portfolio"? So does everyone else's. That's …
1 month ago
Handle Your Reviews Legally (Or Risk a £300,000 Fine)
Season 1 Episode 37
You know that email you send after a job — the one that says "leave us a Google review and get 10% off"? In this country, that might now be illegal. …
1 month, 1 week ago
There Is No AI Content Penalty. Here's What Actually Ranks
Episode 36
Every month, roughly 970 agencies turn the same three news stories into a LinkedIn post saying "this changes everything, book a call". It almost neve…
1 month, 2 weeks ago
Why Good SEO Means Ignoring Content 'Advice' From Business Coaches
Episode 35
The business coach told you to stop giving your knowledge away for free. That advice is keeping your website invisible, and I'm about to explain exac…
1 month, 3 weeks ago
The SEO Industry is Fu... errrmmm... Eating its Own Future
Episode 34
I'm going to say something that's going to piss off anyone currently building their entire SEO career on AI prompts: if you've never done the boring …
2 months ago