Podcast Episodes
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One word that captures where we really are with Gen AI adoption in SEO
Episode 1712
Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader who built one of the industry's most respected tech…
Published on 1 day ago
Will ChatGPT 5 drastically impact Gen AI?
Episode 1711
ChatGPT-5 promises significant advances in generative AI capabilities. Eric Enge, industry veteran at Pilot Holding with decades of search marketing expertise, explores the potential enterprise appli…
Published on 2 days ago
What will be the biggest disruption to SEO?
Episode 1710
Based on the limited transcript provided, I cannot create an accurate episode description. The transcript only contains the closing segment and a brief "Trend or Trash" discussion about ChatGPT-5, bu…
Published on 3 days ago
Will human editorial review remain essential in SEO teams?
Episode 1709
67% of businesses already use AI for content marketing and SEO, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI…
Published on 4 days ago
How to use Gen AI to build your SEO Program
Episode 1708
67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI…
Published on 5 days ago
What's your first 90-day playbook to improve visibility within your local market?
Episode 1707
90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven experience in local market penetration, shares her …
Published on 1 week ago
One word that defines the future of visual search for small businesses
Episode 1706
Visual search remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock brings enterprise-level visual content strategy expertise, having guided th…
Published on 1 week, 1 day ago
Embedding location-based schema on AI-generated images—trend or trash?
Episode 1705
Visual search optimization remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock, who leads visual content strategy for Getty Images' stock pla…
Published on 1 week, 2 days ago
Predict how Google or ChatGPT’s AI assistants will surface local businesses differently 18 months from now
Episode 1704
Small and mid-sized businesses face increasing pressure to integrate visual and written content strategies. Helen Pollitt, content strategist at iStock with expertise in enterprise visual content opt…
Published on 1 week, 3 days ago
SMBs will need visual optimization strategies as much as written content strategies—buy or sell?
Episode 1703
SMBs need integrated visual and written content strategies equally. Helen Pollitt, content strategist at iStock with expertise in visual content optimization for enterprise brands, argues against sep…
Published on 1 week, 4 days ago