Podcast Episodes

EP 476: The Hidden Cost of Chasing Cheap Leads

Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost l…

7 hours ago

EP 475: The Facebook Ad Funnel Leaks I See All the Time

One of the biggest Facebook ad problems sometimes happens after the click. In this episode, I cover some common funnel leaks, why your ad and landing…

1 week ago

EP 474: How Much Ad Data Is Enough Before You Make a Change?

How much data is enough before you change a Facebook or Instagram ad? In this episode, I explain how to avoid reacting too quickly, why small data ca…

2 weeks ago

EP 473: The 3 Questions I Ask Before Touching Any Facebook Ad

Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 questions I a…

3 weeks ago

EP 472: What Meta's AI Still Needs From You

Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from advertisers, inc…

4 weeks ago

EP 471: Should You Fix the Ad, the Funnel, or the Audience First?

When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so you can …

1 month ago

EP 470: Why Overcomplicating Facebook Ads Can Backfire

More campaigns, more ad sets, more moving parts — and usually more confusion. In this episode, I talk about why complexity can hurt performance more …

1 month, 1 week ago

EP 469: The Fastest Way To Kill a Winning Facebook Ad

A lot of advertisers finally get an ad working… and then mess it up. In this episode, I cover the common mistakes people make once an ad starts perfo…

1 month, 2 weeks ago

EP: Meta Earnings Episode For Advertisers

Quick 3 minute episode about Meta's earnings report today and how it affects advertisers.

Website: https://philgrahamdigital.com

1 month, 3 weeks ago

EP 468: The Facebook Ads Metrics That Matter Most in 2026

Too many advertisers are watching the wrong numbers and making bad decisions because of it. In this episode, I walk through the metrics that actually…

1 month, 3 weeks ago