Podcast Episodes

EP 439: The Dumbest Facebook Ad Advice I Still See

There’s no shortage of bad Facebook Ad advice online, but A LOT of it is just plain horrible. In this episode, I’ll cover some of the worst tips I still see floating around in late 2025 and what to d…

Published on 13 hours ago

Special Episode Breaking News Great For Meta Advertisers

In this special episode, I share some breaking news from this week that should be amazing for Facebook and Instagram advertisers and I also share a PSA of what NOT to do that can hurt many advertiser…

Published on 4 days, 8 hours ago

EP 438: Why Your Instagram Ads Aren’t Converting

Your Instagram ads might be getting views, maybe even likes, but are they actually getting SALES? In this short episode, I share three common reasons why Instagram ads sometimes fail to convert and o…

Published on 1 week ago

EP 437: Why Some Facebook Ads Work Without a CTA

Some of the most effective Facebook & Instagram ads don’t always look like ads at all. In this episode, we explore how native looking content (ads that look like posts) can sometimes blend seamlessly…

Published on 2 weeks ago

EP 436: 3 Mistakes Most Advertisers Make When Using Meta’s AI Tools

AI and Advantage+ are powerful but many advertisers make big mistakes when them that may cost time and money. Today, I share the three most common (and potentially costly) mistakes advertisers make w…

Published on 3 weeks ago

EP 435: Top 3 Mistakes Facebook Advertisers Make & Quick Fixes

Discover 3 common mistakes both experienced and new Facebook and Instagram advertisers are making, and the quick, practical fixes that could be a game changer.

Website: https://philgrahamdigital.com

Published on 4 weeks ago

EP 434: Facebook Lead Ads vs. Landing Pages - Which Is Best?

Are Facebook Lead Ads better than sending traffic to your landing page? In this quick episode, I break down the pros, cons, and what’s actually working in 2025. You’ll learn when to use each strategy…

Published on 1 month ago

EP 433: Micro-Targeting Mastery: Facebook Ads That Feel Personal

Imagine an ad so specific it feels like it’s speaking directly to your fears, goals, or desires. That’s micro-targeting and it’s what many smart advertisers are doing in 2025 and beyond.

Website: htt…

Published on 1 month, 1 week ago

EP 432: 3 Easy Ways to Generate Better Facebook Ad Hooks in Under 5 Minutes

Have you ever been stuck staring at a blank screen, trying to write a scroll stopping Facebook ad? In this quick episode, I’m sharing 3 super simple ways to generate better hooks fast. No magic, no f…

Published on 1 month, 2 weeks ago

EP 431: Why I Love Testing "Ugly" Facebook Ads

When I’m launching a new ad, I don’t always start with polished, high production "perfect" video ads. I start “ugly” and there’s a reason for it. In this short episode, I’ll explain why scrappy, low …

Published on 1 month, 3 weeks ago