Want to get more clicks? More sales? More clients? Then understanding why humans act the way they do will help. In his new book, Hacking the Human Mind, author Michael Aaron Flicker shares dozens of …
Published on 3 hours ago
Writing for clients is just one way to build a copywriting business. Once you’ve done that for a while, you may decide it’s not right for you. So what does the alternative look like? I invited copywr…
Published on 2 weeks ago
Copywriters are teachers. We teach customers how the products and services we write about help them. In this episode of The Copywriter Club Podcast, I spoke with teacher turned copywriter Meredith Co…
Published on 3 weeks ago
This episode of The Copywriter Club Podcast is another guest-less show. It’s just Rob sharing a few thoughts about the importance of creating customer journeys for the products you write for so you’r…
Published on 4 weeks ago
What’s the biggest opportunity for copywriters today? That’s just one of the ideas we talked about on this episode of The Copywriter Club Podcast. Tiana Asperjan is my guest and we talked about how s…
Published on 1 month ago
Newsletters are a big opportunity that many copywriters are ignoring to the detriment of their own businesses. For the 462nd episode of The Copywriter Club Podcast, I invited newsletter strategist Ci…
Published on 1 month, 1 week ago
Want to do more than “write” copy? Then you need to get involved with your client’s projects before they decide what they’re going to do. And to explain how you do that, copywriter Jamie Thomson join…
Published on 1 month, 2 weeks ago
What’s the best word to describe a hard-working freelance copywriter? How about feisty? On the 460th episode of The Copywriter Club Podcast, content strategist and author, Suzanne Bowness, shares the…
Published on 1 month, 3 weeks ago
Clients need strategy. But they don’t always know that’s what they need. So how do you sell it to them? How do you ensure your work is strategic even if all your client wants is a few emails? My gues…
Published on 2 months ago
Want to write a book? Me too. But for some reason, I just can’t get it finished. Or started. I’m stuck. So I asked author and book marketing expert, Lacy Lieffers to join me for this episode of The C…
Published on 2 months, 1 week ago
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