Podcast Episodes

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How Brands Actually Spend in Podcasting with Courtney O’Connor
How Brands Actually Spend in Podcasting with Courtney O’Connor

Season 1 Episode 38

What actually makes a podcast worth buying for advertisers?


In this episode, Courtney O'Connor, Director of Podcast Media at Oxford Road, breaks down …

10 hours ago

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Packaging, Positioning, and the “Invisible” Money in Podcasting
Packaging, Positioning, and the “Invisible” Money in Podcasting

Season 1 Episode 37

What if most of the money in podcasting isn’t in podcasting at all?


In this episode, we’re joined by Jeremy Enns, founder of Podcast Marketing Academy…

1 week ago

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How HubSpot Built a Podcast Network That Actually Drives Business Value with Carly Baker
How HubSpot Built a Podcast Network That Actually Drives Business Value with Carly Baker

Season 1 Episode 36

What does it actually take to build a media network inside a company like HubSpot?

As Head of Media Partnerships at HubSpot Media Network, Carly Baker…

2 weeks ago

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What Podcasting Can Learn From YouTube Growth with Rox Codes
What Podcasting Can Learn From YouTube Growth with Rox Codes

Season 1 Episode 35

Is podcasting focusing on the wrong metrics?

For years, the business conversation around podcasts has centered on CPMs, ad fill rates, and monetizatio…

3 weeks ago

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Podcasting Inside the Chemical Industry: Monetizing Industry Authority
Podcasting Inside the Chemical Industry: Monetizing Industry Authority

Season 1 Episode 34

How do you reach the right audience inside a global industry?

Victoria King Meyer has built a podcast that answers that question with clarity. As pres…

4 weeks ago

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It’s Difficult to Be Simple: Alberto Betella on Monetization, Emotion AI, and Building RSS.com
It’s Difficult to Be Simple: Alberto Betella on Monetization, Emotion AI, and Building RSS.com

Season 1 Episode 33

If advertising is a billion-dollar market, where does that leave independent creators?

In this episode of PodBiz, NJ sits down with Alberto Betella, c…

1 month ago

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Where the Money Meets Marketing: Podcast Audience Development with Catrin Skaperdas
Where the Money Meets Marketing: Podcast Audience Development with Catrin Skaperdas

Season 1 Episode 32

What if audience development doesn’t start at launch… but at concept?


This week on PodBiz, we’re joined by Catrin Skaperdas, Marketing and Audience De…

1 month, 2 weeks ago

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Small Buckets of Money and Big Direct Deals with Matt Cundill
Small Buckets of Money and Big Direct Deals with Matt Cundill

Season 1 Episode 31

Where is the money in podcasting when you’re not chasing a big network buy?

This week on PodBiz, NJ sits down with Matt Cundill (AKA Captain Canada), …

1 month, 3 weeks ago

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Where Power, Subscriptions, and Distribution Meet with Patrick Hill of Disctopia
Where Power, Subscriptions, and Distribution Meet with Patrick Hill of Disctopia

Season 1 Episode 30

This week on PodBiz, NJ sits down with Patrick Hill, Founder and CEO of Disctopia, to unpack where power, money, and influence are converging across …

1 month, 4 weeks ago

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From Indie to Industry: How Michael Osborne Builds Partner-Ready Podcasts
From Indie to Industry: How Michael Osborne Builds Partner-Ready Podcasts

Season 1 Episode 29

What does it actually take for an independent podcast to become partner-ready?

This week on PodBiz, NJ speaks with Michael Osborne about how shows mo…

2 months ago

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