Podcast Episodes
Back to SearchDon't Advertise Why You Sell. Advertise Why They Buy.
Season 2 Episode 33
Most businesses know why they sell what they sell.
They love the craft. They believe in the product. They built the business around it. And then they …
5 hours ago
You Can't Handle Different. (What Clients Can and Can’t Handle)
Season 2 Episode 32
You say you want something different.
You don't.
You want something different that looks like something that already worked. You want risk with a guara…
3 weeks ago
OTT Advertising: The Secret to Dominating Your Local Market
Season 2 Episode 31
Everybody and their dog is selling OTT right now.
Radio stations. TV stations. Outdoor companies. Your dry cleaner probably has a deck.
But here's what…
1 month, 1 week ago
Story & Culture & Experience: Why 80% of Businesses Are Running on Broken
Season 2 Episode 30
Your brand has a story. The question is whether it's true.
Most businesses think they have a culture. They have a summer picnic. They have a mission s…
2 months ago
Discounts, Data, and Delusion: Rethinking Valpak
Season 2 Episode 29
Is Valpak a relic of desperate discounting… or a misunderstood tool hiding in plain sight?
In this episode of Advertising in America, the team takes o…
2 months, 2 weeks ago
The Renaissance of Sh*tty Advertising
Season 2 Episode 28
You don’t have an attention problem… you have an entitlement problem.
Most advertisers walk into the market like they’re the main act, expecting peopl…
3 months ago
The "Hail Mary" Trap: Why One Great Ad Won’t Save Your Brand
Season 2 Episode 27
Everyone is looking for the "killer ad"... the single, brilliant script that will fundamentally change the course of a business. The problem? It does…
3 months, 2 weeks ago
The Quiet Power of Luxury Branding
Season 1 Episode 26
Let’s get one thing straight: Luxury isn’t about price.
It’s about patience. Identity. Emotion. And telling a story so compelling that people justify …
5 months, 1 week ago
Ad Fraud Isn’t a Glitch. It’s a Business Model.
Season 1 Episode 25
Let’s be honest, ad fraud isn’t a glitch in the system. It is the system.
In this episode of Advertising in America, Ryan Chute, Mick Torbay, Chris To…
6 months, 1 week ago
Rebranding: When Panic Wears a New Logo
Season 1 Episode 24
Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy.
In Episod…
6 months, 4 weeks ago