Podcast Episodes

96. Q&A Part 2: Why I killed Joyful Marketing, why I brought it back + lightning round

Why would I close a business course that was adored by so many students — which was also making me a ton of money? Danny asked. I bare it all.

Listen …

9 hours ago

95. Q&A Part 1: Going viral, disappointing launches, and clean vs. dirty desperation

At the end of my filming videos for Joyful Marketing 2.0, my friend and I sat down to do a spontaneous Q&A.

Danny Lim asked me a bunch of questions. I…

16 hours ago

94. How to solve people's problems for free (a.k.a. the best marketing)

The best marketing you can do is being really, really good at solving your people's problems.

So, what are your people's problems, and how do you actu…

1 week, 1 day ago

93. Marketing templates, formulas, and AI slop

A lot of business marketing advice promises clarity: find your niche, define your positioning, choose your content pillars, follow the strategy.

But s…

2 weeks ago

92. How I decide which collaborations to say yes to (plus: how to spot the red flags)

I've said no to collaborations that would have put me in front of huge audiences. And I've said yes to ones that I stood to gain zero financial benef…

3 weeks, 1 day ago

91. How to attract clients who already trust you

Who you think you're talking to when you're writing copy?

That invisible person can make or break your marketing.

And no, I'm not talking about an "ide…

4 weeks, 1 day ago

90. You should write a book. Here's the ADHD-friendly way

This episode is just me yelling at you to PLEASE GO WRITE YOUR BOOK.

(Plus some genius tips on how to actually get it done.)

For most of human history,…

1 month ago

89. Why nobody's buying: the 6-point offer checklist

"No one is buying. What's going on?"

This is the checklist I run through with clients when the sales just aren't happening, and they want to understan…

1 month, 1 week ago

88. Why people don't take you up on your FREE offer

You put something out for free — something truly valuable, something you were proud of — and got crickets. Nothing. Nada. 

What gives?

I learned the ha…

1 month, 2 weeks ago

87. The cure to "I don't know what to say"

Has this ever happened to you?

You're looking at a blank screen, you need to write copy... and your brain comes up with a big fat NOTHING. 

You think t…

1 month, 3 weeks ago