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Conversational Commerce: Why Brands Are Moving To Messaging
Conversational Commerce: Why Brands Are Moving To Messaging

Across India, Brazil, and the UAE, people already shop by chatting with businesses on WhatsApp. But in the US, most of us have never thought about bu…

5 hours ago

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AD-LIBBED: Cannes Lions 2026 – The Good, The Bad, and the Scorching
AD-LIBBED: Cannes Lions 2026 – The Good, The Bad, and the Scorching

This was my second time attending advertising's biggest event of the year, and just like last year, I have mixed feelings.


In this ad-libbed debrief, …

1 month ago

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Selling the Skies: The Rise and Fall of Airline Branding
Selling the Skies: The Rise and Fall of Airline Branding

Airlines used to have personalities. They sold aspiration and exploration. A feeling. Now, they sell...credit cards. And bonus loyalty points.

In thi…

2 months, 4 weeks ago

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It looks like you're trying to make a tech mascot 📎
It looks like you're trying to make a tech mascot 📎

For some reason, tech companies cannot figure out mascots. They keep trying, and they keep getting it wrong. Or they get it right for about five minu…

4 months, 1 week ago

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When Agencies Go to War: How the Ad Industry Profits from Conflict
When Agencies Go to War: How the Ad Industry Profits from Conflict

What happens when the same tools we use to sell chips and shoes get pointed at a war?

From the War Advertising Council in the 1940s to the post-9/11 r…

4 months, 3 weeks ago

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"Speed of culture" doesn't mean what you think it means
"Speed of culture" doesn't mean what you think it means

"Speed of culture" is one of those phrases agencies love to throw around. But when Taylor Swift dropped a surprise album teaser and every brand poste…

8 months, 1 week ago

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Branded Entertainment: Why World-Building Matters (And Why Most Brands Skip It)
Branded Entertainment: Why World-Building Matters (And Why Most Brands Skip It)

When 400 brands partner with a single movie (coughwickedcough), most just become noise. So what separates the partnerships that actually work from ex…

9 months ago

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The Art of Creative Conspiracy: How to get away with bold ideas
The Art of Creative Conspiracy: How to get away with bold ideas

Most agencies treat client approval like a battle to be won. But what if that dynamic is exactly what's killing your best ideas? In this episode, I t…

10 months ago

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The Creative Graveyard: Resurrecting Great Ideas with Dead Ad Society
The Creative Graveyard: Resurrecting Great Ideas with Dead Ad Society

For every ad you see on TV, dozens of brilliant ideas were killed along the way. That gut-wrenching feeling of losing a script you loved is a univers…

11 months, 3 weeks ago

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I Went to Cannes Lions. Here's What Happened (and What I Spent).
I Went to Cannes Lions. Here's What Happened (and What I Spent).

Cannes Lions: I went, I saw, I... spent a lot of money.

In this episode, I'm giving you the no-holds-barred recap of my first time at the infamous fes…

1 year, 1 month ago

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