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They Don’t Need Another Friend — They Need a Trusted Expert
Season 1 Episode 167
In this episode of The Velvet Rope Playbook, we’re cutting through one of the biggest misconceptions in selling to the affluent:
That it’s about being likable.That charm closes the deal.That if you’re…Published on 7 hours ago
The Secret Society Sales Pitch
Season 1 Episode 44
In today’s episode, we dive deep into the psychology of exclusivity and how the most successful businesses sell more than just a product or service—they sell the feeling of belonging to an elite, una…
Published on 1 day, 7 hours ago
Story-Based Pricing—How to Charge More and Get It
Season 1 Episode 90
In this episode of The Velvet Rope Playbook, we dive into the power of story-based pricing—how shifting the narrativearound your offer can instantly elevate your rates and attract premium clients.
Mee…
Published on 2 days, 7 hours ago
The Kid from Nowhere Who Cracked the Luxury Market
Season 1 Episode 189
Ever walk into a room full of wealthy, powerful people… and feel like you’re one wrong move from getting kicked to the curb?
That feeling? It’s real. And it holds a lot of smart professionals back fro…
Published on 3 days, 7 hours ago
The Stealth Sell: Get the Rich to Want What You’re Offering
Season 1 Episode 6
How Jimmy ‘Velvet Suit’ Valentine Taught Me the Secret to Selling to the Rich
The first rule of selling to the ultra-wealthy? Don’t get caught selling. The affluent are hypersensitive to hard pitches …
Published on 5 days, 22 hours ago
The Power of the First-Class Freebie
Season 1 Episode 42
Palm Beach, After Dark. The sun has just dipped below the horizon, casting gold and rose across the sky. The Green Carnation, a whisper-only lounge known only to those who belong, hums with hushed co…
Published on 1 week ago
Once Upon a Sale: Using Stories to Close Deals
Season 1 Episode 31
In this episode, we uncover the art and science of storytelling as a game-changing tool for selling high-end experiences and services. Drawing from real-world examples of Luca “Canvas” Conti, a Milan…
Published on 1 week, 1 day ago
The First Domino: How to Attract Affluent Clients With No Social Proof
Season 1 Episode 75
One of the biggest roadblocks professionals face when trying to break into the high-net-worth market isn’t their skills, their network, or even their pricing—it’s social proof.
👉 How can you attract a…
Published on 1 week, 2 days ago
The Language of Luxury: Why You’re Not Breaking Into the High-Net-Worth World
Season 1 Episode 85
There’s a reason some professionals never quite break into the high-net-worth world—and it’s not about skill or the offer. In this episode, we’re uncovering the real reason many professionals struggl…
Published on 1 week, 3 days ago
How Cadillac Louie Cracked the Luxury Code
Season 1 Episode 184
Who’s really stopping you from landing affluent clients?
It’s not the wealthy.
It’s not your résumé.
It’s not your lack of a Rolex or a yacht club invite.
👉 It’s you.
In this episode, you’ll meet Cadillac…
Published on 1 week, 6 days ago