Podcast Episodes

The Trust Trigger: How to Build Instant Credibility with the Wealthy

Season 1 Episode 235

There’s a man in Sea Island who goes by the name Walter “Suitcase” Grant.

He’s not a lawyer. Not a banker. Not a real estate guy.

But when a billionaire’s wife needs a museum director on the phone by d…

Published on 10 hours ago

The Invisible Close: How to Sell Without Sounding Like a Salesperson

Season 1 Episode 235

Let me tell you about a woman I met at a gallery opening in Beverly Hills.

She had a name like “Charlotte” or “Camille”... Chanel flats, Hermès cuff, and the kind of bone structure that makes you assu…

Published on 1 day, 10 hours ago

The Suit That Said Everything: Selling to the Wealthy Without Saying a Word

Season 1 Episode 235

It started with a handshake in a suite at the Park Hyatt Tokyo.

Not a boardroom.

Not a pitch meeting.

Just a quiet moment between two men who knew how the game was played.

The buyer was a soft-spoken Sin…

Published on 2 days, 10 hours ago

Bougie Dress Code: Looking Effortless Takes Effort

Season 1 Episode 233

Let’s start with a truth nobody wants to say out loud:

Looking this “relaxed” is a full-time job.

The bougie wardrobe is a masterpiece of contradiction. It whispers “I just threw this on” while screami…

Published on 3 days, 10 hours ago

Bougie Defined: From Bourgeoisie to Bottle Service

Season 1 Episode 232

Let’s start with the obvious question:

What does “bougie” even mean anymore?

Once upon a time—say, in Marxist textbooks and 1990s grad school syllabi—“bourgeoisie” referred to the capitalist class. Peo…

Published on 4 days, 10 hours ago

Velvet Escalators: What High-End Department Stores Know About Selling to the Wealthy

Season 1 Episode 235

Walk into Bergdorf Goodman on a Tuesday afternoon and you’ll notice something strange.

It’s quiet.

Not dead. Not empty. Just… hushed.

The kind of hush you only find in a cathedral, a private club, or a …

Published on 5 days, 10 hours ago

The $1,200 Blowout: What Elite Hair Stylists Teach Us About Selling to the Wealthy

Season 1 Episode 235

There’s a chair in Beverly Hills that’s booked six months in advance.

Not for surgery.

Not for legal counsel.

But for a haircut.

Just a simple trim—if you believe the receipt—though it’ll run you close t…

Published on 6 days, 10 hours ago

The Curiosity Trigger: How Story Turns Skepticism Into Buy-In

Season 1 Episode 235

In Montecito, there’s a guy they call Spencer Wren.

He doesn’t advertise. Doesn’t network. Doesn’t even have a business card.

But somehow, he’s the one handling art acquisitions for half the hedge fund…

Published on 1 week ago

The Registry Effect: How duPont Sells Dreams Without Saying a Word

Season 1 Episode 231

There’s a reason the duPont Registry has been on the coffee tables of the wealthy for decades—right next to the Robb Report and a bottle of Dalmore 25.

But it’s not just because it shows off Ferraris,…

Published on 1 week, 1 day ago

The Forum Illusion: What the Rich Really Buy—and How to Sell It Without Selling

Season 1 Episode 230

If you’ve walked through the Forum Shops at Caesars Palace, you already know:

This isn’t a shopping mall.

It’s a performance.

Marble statues. Faux daylight skies. The soft clink of coins hitting fountai…

Published on 1 week, 2 days ago