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The Hidden Job of Instagram That Most Businesses Completely Miss
Season 1 Episode 227
You may be thinking about Instagram all wrong.
For professionals trying to attract affluent clients, Instagram isn’t simply a place to post content, a…
9 hours ago
How to Sell Without Feeling Like You're Selling
Season 1 Episode 226
If you hate the idea of selling, you're not alone. I don't particularly like sales either—and that's one of the reasons I became a marketer.
Because w…
1 day, 9 hours ago
Why Wealthy People Ask Other Wealthy People Who to Hire
Season 1 Episode 225
If you want more affluent clients, it may be more valuable to stop asking only, “How do I reach more wealthy people?”and start asking:
“How do I becom…
4 days, 9 hours ago
Stop Letting New Business Slip Through Your Fingers
Season 1 Episode 224
Most businesses spend an enormous amount of time and money trying to attract new prospects while overlooking something potentially far more valuable:…
5 days, 9 hours ago
The Savile Row Strategy: How to Make Your Services Feel Custom-Built for the Elite
Season 1 Episode 223
There’s a street in London that doesn’t need flashing lights or signage.
Savile Row.
It’s narrow. Quiet. Almost invisible.
But behind its doors?
A master…
6 days, 9 hours ago
Your Lead Magnet Is Not Your Marketing Funnel
Season 1 Episode 229
A great lead magnet can turn an anonymous visitor into an interested prospect—but it’s only one part of an effective marketing funnel. In this video,…
1 week ago
The $40,000 Website Nobody Wanted to Read
Season 1 Episode 228
If you’re trying to attract affluent clients, making your marketing sound more sophisticated may actually be making it less effective. Your prospects…
1 week, 1 day ago
What People REALLY Pay Premium Prices For
Season 1 Episode 227
Why are some professionals able to charge substantially more than equally qualified competitors? Often, it's because they're not selling the service …
1 week, 4 days ago
What can a 60-year-old advertising idea teach us about attracting affluent clients today? Quite a lot.
Season 1 Episode 226
Advertising legend Rosser Reeves popularized the Unique Selling Proposition—the idea that your marketing should give people one compelling reason to …
1 week, 5 days ago
The 2 Stories That Give Affluent Clients a Reason to Choose You.
Season 1 Episode 225
If you want to attract more affluent clients, there are two types of stories that can make your marketing considerably more persuasive.
Today , I expl…
1 week, 6 days ago