Podcast Episodes
Back to Search
How F1 Markets to the 1%
Season 1 Episode 208
Forget the mass market.
Formula 1 doesn’t sell to the many—it captivates the elite.
In this episode, we unpack how Formula 1 has become the masterclass in marketing to the ultra-wealthy—and what servic…
Published on 2 hours ago
The $10 Million Napkin
Season 1 Episode 186
You can have the polished website.
The fancy credentials.
The glowing testimonials.
And still—wealthy clients politely pass you by.
That’s exactly what happened to James.
In today’s episode, you’ll hear h…
Published on 2 days, 2 hours ago
Selling the Final Frontier
Season 1 Episode 187
For most of history, space was something only astronauts dreamed of. Kids imagined themselves in rocket ships, but only a select few ever got close.
But today? The game has changed.
Now, if you’ve got …
Published on 3 days, 2 hours ago
You Don’t Need a Better Website — You Need a Better Game Plan
Season 1 Episode 187
A few years back, I got a frantic call from a private wealth consultant in New York. It was the kind of call that starts with, “Please tell me I’m not insane.”
She had just spent thirty-two thousand d…
Published on 4 days, 2 hours ago
The Shotgun Trap-Ninja Mind Games For Selling to the Affluent
Season 1 Episode 79
In this episode of The Velvet Rope Playbook, we're diving deep into the secrets of selling to the ultra-wealthy. If you've ever wondered why some professionals effortlessly attract high-net-worth cli…
Published on 5 days, 2 hours ago
Lessons from Private Equity & Venture Clubs-Getting in the Right Rooms
Season 1 Episode 54
If you’re not in the room, you’re not in the deal.
That’s the unspoken rule behind exclusive investor clubs like Tiger 21. For those who aren’t familiar, Tiger 21 is a private peer network where ultra…
Published on 6 days, 2 hours ago
Michael Jordan’s Golf Course and the Hidden Lessons for Winning Wealthy Clients
Season 1 Episode 53
Michael Jordan built himself a golf course. Not just any golf course — the golf course. The Grove XXIII. People call it “Slaughterhouse 23.” Why? Because if you get an invite to play and you think yo…
Published on 1 week ago
The Body Language of Men Who Are Taken Seriously
Season 1 Episode 121
In business, we obsess over messaging.
We fine-tune our stories.
We practice our pitch.
But in rooms where real money moves—
Your words are secondary.
In today’s episode of The Velvet Rope Playbook, we un…
Published on 1 week, 1 day ago
How to Create a Brand That Whispers Power, Not Shouts for Attention
Season 1 Episode 161
In this episode of The Velvet Rope Playbook, we’re unpacking one of the most misunderstood truths in high-end marketing:
Powerful brands don’t announce themselves. They are discovered.At the center of…
Published on 1 week, 2 days ago
The Silent Killer of High-Level Success
Season 1 Episode 52
You know what kills more high-level success than failure? Comfort.
Most real estate agents, financial advisors, and consultants rely on what’s familiar—referrals, networking, and maybe an ad in a glos…
Published on 1 week, 3 days ago