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Does the World Need More Retail Media Networks? It Depends.
The retail media landscape is getting more crowded by the week. McDonald’s, Simon Property Group, Delta, and a growing list of other companies are la…
21 hours ago
Bulldust Metrics In Retail Media
There’s a lot of talk in retail media about better measurement, incrementality, and finding the one metric that finally tells us what’s really workin…
1 day, 21 hours ago
Best Buy Ads Showcase Recap
I recently took a closer look at what Best Buy Ads is building, and what it tells us about where retail media is heading. Best Buy was one of the ear…
2 days, 21 hours ago
![RMNs Are Launching MTA. Do Brands Want It? [Part 1]](https://img.transistorcdn.com/EoKHQqPHsZV_dQ7UDEGr1bbCtLPtjc47RcyFVzpTyR0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lY2E2/NTBiZDI0MmY2ZGE2/MjU2MDUyNmZmYWIy/ZjA4NS5wbmc.jpg)
RMNs Are Launching MTA. Do Brands Want It? [Part 1]
A couple of years ago, two neighborhood cats started visiting our house. We fed them, they kept coming back, and then one day they turned up wearing …
6 days, 21 hours ago
The Retail Media Doom Loop: 2026 Edition
I’m revisiting one of my most popular episodes from last year: the retail media doom loop. The basic idea is pretty simple — a retailer sees the ad r…
1 week ago
Trust in AI Shopping: Two New Studies
AI is becoming part of how we shop, but how much do consumers actually trust what an AI assistant recommends? In this episode, I’m digging into two n…
1 week, 1 day ago
Retail Media Is a Creative Wasteland. So What.
Retail media is a creative wasteland. That’s the catchy line coming out of Ipsos’ new Creativity Over Clicks research. And honestly, my first reactio…
1 week, 2 days ago
Trip Report: Retail & Commerce Media Activations in Poland
I recently spent a week in Poland on a family trip, and while I didn't have nearly as much time for retail media recon as I would have liked, I came …
1 week, 6 days ago
Are RMNs Finally Getting The Hang of This Collaboration Thing?
Are retail media networks finally getting the hang of collaboration? This week, two major announcements have me thinking about the transition from pa…
2 weeks ago
Shoppers Think That AI's Answers Are For Sale
We’ve struck a pretty clear deal with advertisers: we tolerate ads in exchange for free or subsidized services. But what happens when those ads show …
2 weeks, 1 day ago