Podcast Episodes
Back to Search#71 Ep6. How to Build a Signature Framework People Remember
Season 1 Episode 71
Talk To Us Directly
Most experts have a process, but very few have turned it into something people can easily understand, remember and share. A strong…
2 hours ago
Your Lead Magnet Isn't Your Funnel
Season 1 Episode 70
Talk To Us Directly
In this episode of The Expert’s Journey, Brad and Dixie explain why your lead magnet isn’t the funnel. A free guide, checklist or …
1 week ago
What Conference Organisers Really Want
Season 1 Episode 69
Talk To Us Directly
Having a published book can build authority, but it won’t automatically get you booked to speak. Event organisers aren’t looking f…
1 week, 6 days ago
How to Make Yourself Easy to Book to Speak
Season 1 Episode 68
Talk To Us Directly
Most speakers lose bookings not because they're unqualified — but because event planners can't figure out how to hire them.
In thi…
3 weeks ago
What Should You Charge As An Expert
Season 1 Episode 67
Talk To Us Directly
How much should you charge for your expertise, and what makes an audience willing to pay more?
In this episode of The Expert’s Jour…
4 weeks ago
Transforming Your Book Into Business Success
Season 1 Episode 66
Talk To Us Directly
Your book is finished... now what? Most authors treat publishing as the finish line, but it's actually the starting gun.
In this ep…
1 month, 2 weeks ago
Speaking for a Living: What It Really Takes
Season 1 Episode 65
Talk To Us Directly
Brad and Dixie unpack what it really takes to quit your job and become a professional speaker. Wanting the stage is one thing. Bui…
1 month, 3 weeks ago
Are You Creating Content or Making a Contribution?
Season 1 Episode 64
Talk To Us Directly
This episode challenges the belief that authority comes from posting more, arguing that “content” fills feeds while “contribution”…
2 months ago
YouTube vs Social Media: How Experts Build Authority That Lasts
Season 1 Episode 63
Talk To Us Directly
Most expert content disappears within 48 hours, buried under the next scroll — and the algorithm never sends it to anyone twice. I…
2 months, 3 weeks ago
Why People Follow Fake Experts Instead of Real Ones?
Season 1 Episode 62
Talk To Us Directly
Why Fake Experts Win Online (and How Real Pros Can Compete Ethically)
In this episode of The Expert’s Journey, Brad and Dixie explo…
2 months, 4 weeks ago