Podcast Episodes
Back to Search#59: What I Look For First When a Sales Page Should Be Working—But Isn’t
Season 4 Episode 59
Sales page copy can look professional, include the right sections, and still fail to move premium buyers toward a decision.
When a sales page should b…
13 hours ago
#58: Does Your Sales Page Make Buyers See You as the Expert?
Season 4 Episode 58
Does your sales page copy help buyers see you as the expert, or does it make your offer sound more ordinary than it actually is?
You may have the expe…
2 weeks ago
#57: Why Listing What’s Included Isn’t Enough to Sell Your Offer
Season 4 Episode 57
Sales page copy has to do more than tell a buyer what’s included in your offer. At the level you’re operating at, your sales page messaging needs to …
4 weeks ago
7-Figure Copy Is Back August 25th: What’s Coming Next…
Season 3
7-Figure Copy returns August 25 with new episodes on sales page copy, buyer psychology, premium messaging, authority positioning, and the strategic c…
1 month, 1 week ago
S3-#56: When to Bring In a Strategic Copy Partner for Your Business (Part 6)
Season 3 Episode 56
There comes a point when continuing to rewrite your own website messaging is no longer the most effective way to move your business forward.
You can k…
2 months, 3 weeks ago
S3-#55: How to Recalibrate Your Messaging When Your Business Has Outgrown It (Part 5)
Season 3 Episode 55
When your business has outgrown its messaging, rewriting your website copy or tweaking a sales page usually isn’t enough.
The deeper issue is often th…
2 months, 4 weeks ago
S3-#54: She Thought It Was Her Emails: Why Clear Messaging Still Wasn’t Converting (Part 4)
Season 3 Episode 54
What happens when your website messaging is clear, your emails are going out, and people are showing interest, but they still aren’t moving forward?
I…
3 months ago
S3-#53: Website Messaging That Makes Selling Easier at a Higher Level (Part 3)
Season 3 Episode 53
When your business has reached a higher level, the goal is not always to market more.
Sometimes, the real shift is learning how to communicate differe…
3 months, 1 week ago
S3-#52: Your Website Messaging Is Turning Away Better Clients Without You Realizing It (Part 2)
If your business is growing, but you’re still attracting clients who don’t feel like the right fit, your website messaging may be shaping more of you…
3 months, 2 weeks ago
S3-#51: Why Fixing Your Copy Isn’t Solving the Problem Anymore (Part 1)
Season 3 Episode 51
If you’ve been tweaking your website copy, rewriting sections of your sales page, or trying to make your messaging sound clearer but your results sti…
3 months, 3 weeks ago