Podcast Episodes

The 4 Buyer Archetypes: How to Identify Any Homeowner and Sell to Their Decision Style

Season 6 Episode 77

The 4 Buyer Archetypes: How to Identify Any Homeowner and Sell to Their Decision Style

What if the reason some homeowners buy instantly while others drag out the process has nothing to do with your pr…

Published on 4 hours ago

Financing Like a Pro: How to Present Money Without Killing the Emotion

Season 6 Episode 76

Financing Like a Pro: How to Present Money Without Killing the Emotion

What if the reason buyers hesitate isn’t the price — it’s how you present the money? In this episode, Sam Wakefield reveals why t…

Published on 1 week, 3 days ago

The Story Arc of the Sale: Why Buyers Fixate on Price (and How to Get Them Unstuck)

Season 6 Episode 75

Every great story has a rise, a climax, and a resolution—and your sales appointments follow the exact same arc. The problem? Most salespeople stop telling the story right at the climax—the price reve…

Published on 3 weeks, 4 days ago

The Missing Step: What 70% of Homeowners Say Salespeople Never Explain

Season 6 Episode 74

What if the biggest reason homeowners don’t buy has nothing to do with price, timing, or your presentation? In this episode, Sam reveals the missing step in the sales process — explaining what happen…

Published on 3 weeks, 6 days ago

Discovery Trilogy Part 3: The Questions That Create Clarity

Season 6 Episode 73

There’s a moment in every appointment when the homeowner leans back and says, “No one’s ever asked me that before.” That’s not a coincidence — it’s discovery done right. In Part 3 of the Discovery Tr…

Published on 1 month, 1 week ago

Discovery Trilogy Part 2: The Setup That Opens Conversations

Season 6 Episode 72

Most salespeople treat discovery like a checklist — but that only shuts homeowners down. In Part 2 of the Discovery Trilogy, Sam shows you how to turn discovery into a conversation that builds trust,…

Published on 1 month, 2 weeks ago

Special Edition: JD De La Rosa on Roofio, Services Summit, and Leading Through Service

Season 6 Episode 71

What happens when personal trials ignite a mission bigger than business? In this special edition, Sam sits down with JD De La Rosa, CEO of Roofio and founder of Services Summit, to talk leadership, e…

Published on 1 month, 2 weeks ago

Discovery Trilogy Part 1: The Timeline That Sells Appointments

Season 6 Episode 70

Every sales call follows a hidden map—and if you don’t know it, you’re leaving deals on the table. In Part 1 of the Discovery Trilogy, Sam reveals how guiding energy and time creates natural urgency …

Published on 1 month, 3 weeks ago

The Tipping Point: Why Now Wins More Sales

Season 6 Episode 69

Opening Hook

Why do homeowners suddenly act after living with a problem for months—or even years? The secret isn’t in your script or your price. It’s in uncovering the tipping point: the “why now” tha…

Published on 1 month, 3 weeks ago

Stop Unselling Yourself: Closing the New Homeowner

Season 6 Episode 68

What happens when a homeowner says, “We just moved in”? Too many reps unintentionally unsell themselves and lose the deal. In this episode, Sam shows you how to flip that moment into momentum and tap…

Published on 2 months ago