Podcast Episodes

Sales Psychology Series Ep #10: Stop Objections Before They Start: The Psychology of Proactive Selling

Season 6 Episode 65

Proactive Sales Psychology: Preventing Objections Before They Happen

What if the objections you’re hearing from buyers… are your fault?

In this powerful conclusion to the Sales Psychology Series, we ex…

Published on 20 hours ago

Sales Psychology Series Ep #9: 5 Buyer Biases That Quietly Kill Sales — And How to Reverse Them Fast

Season 6 Episode 64

Ever felt like a buyer ghosted you after saying yes? It might not be about your price or product at all — it could be their own subconscious bias at work.

What You’ll Learn in This Episode

Published on 2 days, 20 hours ago

Sales Psychology Series Ep #8: When Buyers Freeze: Fixing the Energy That Kills Sales

Season 6 Episode 63

What if the biggest thing holding you back in sales isn’t your skillset — but a subconscious habit you don’t even know you’re repeating? In this live coaching episode, we unpack a real-time identity …

Published on 2 weeks ago

Sales Psychology Series Ep #7 The Invisible Forces Sabotaging Your Sales (and How to Flip Them)

Season 6 Episode 62

🎙️ Episode 7 — Cognitive Biases That Kill Deals (And How to Reverse Them)

Opening Hook

Most reps try to win with logic… but that’s not how your buyer’s brain works. In this episode, we crack open the i…

Published on 2 weeks, 2 days ago

Sales Psychology Series Ep #6 They’re Not Broken—They’re Brilliant: Coaching Neurodivergent Salespeople with Precision, Not Pressure

Season 6 Episode 61

🔥 Opening Hook

Your most talented rep is brilliant with homeowners—but can’t seem to keep up with the “simple stuff.” What if the problem isn’t motivation… but neurology?

In this powerful episode of th…

Published on 3 weeks, 5 days ago

The Sales Problem He Couldn’t See (Until We Unlocked It Live)

Season 6 Episode 60

The Sales Problem He Couldn’t See (Until We Unlocked It Live)

🎙️ Opening Hook

What if the biggest thing holding you back in sales… was invisible to you? In this electrifying live coaching session with …

Published on 4 weeks, 1 day ago

The Enforcer & The Farmer: Duo Driving HVAC Success

Season 6 Episode 59

What happens when operations and sales aren't just aligned—but synced like a power duo? Meet Patrick and Mary, a dynamic force proving that when the Enforcer meets the Farmer, magic happens in HVAC b…

Published on 1 month ago

Sales Psychology Series Ep #5 – Neuro-Aware Selling (Part 2): Recognizing and Responding in the Home

Season 6 Episode 58

What happens when your buyer doesn’t respond how you expect? In this powerful episode, Sam Wakefield unpacks how to recognize and adapt to neurodivergent communication in the home — from autism to AD…

Published on 1 month ago

Why Call Centers Win: Peter Roth on Building Lead Gen Machines That Scale

Season 6 Episode 57

If you think lead generation is just about marketing spend and scripts, think again. In this episode, Peter Roth uncovers the real reason call centers outperform every other strategy in consistent pi…

Published on 1 month, 1 week ago

Sales Psychology Series Ep #4: Wait... Is Your Buyer Neurodivergent? Why It Matters More Than You Think

Season 6 Episode 56

What if your buyer wasn’t “difficult”—just different? In this eye-opening episode, we kick off the Neuro-Aware Selling mini-series by breaking down how neurodivergence influences communication and de…

Published on 1 month, 2 weeks ago