Podcast Episodes
Back to SearchRetail Readiness Round: Wendy Kushel, Founder of Wendala's
Season 2
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In this Retail Readiness Round, Wendy Kushel, founder of Wendala's shares practical advice for founders who want to get their product…
1 day, 9 hours ago
No Big Budget. No Big Team. Just Scrappiness: How Wendy Kushel Built Wendala’s
Season 2 Episode 81
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What does it really take to get a product from farmers markets to major retailers? For Wendy Kushel, founder of Wendala’s, the answer…
4 days, 1 hour ago
FOUNDER'S FLASHBACK: From Kitchen Creation to Thousands of Retail Shelves with Harken Sweets Founder Katie Lefkowitz
Season 2
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We’re continuing our Founders Flashback series by revisiting my conversation with Katie Lefkowitz, founder of Harken Sweets, a better…
1 week, 4 days ago
FOUNDER'S FLASHBACK: How to Get Your Brand Seen with PR Expert Gloria Chou
Season 2
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We’re continuing the Founders Flashback series on Shelf Talks with a conversation that every product-based founder should revisit.
In …
2 weeks, 4 days ago
FOUNDER'S FLASHBACK: 10 Reasons Why Starting in Local Stores Builds Stronger Brands
Season 2
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One of the most important lessons I’ve learned as a retail buyer is that bigger isn’t always better, especially when you’re building …
3 weeks, 4 days ago
FOUNDER'S FLASHBACK: From Harvard to Retail Shelves, Keta Burke-Williams of Ourside
Season 2
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What does it really take to build a product-based brand and get it onto retail shelves?
In this Founder’s Flashback episode of Shelf T…
1 month ago
FOUNDER'S FLASHBACK: Candace Wu, Co-Founder of Wonder Monday
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Originally aired in May 2025. Re-released because the lessons are just as relevant today.
Some podcast conversations are worth revisit…
1 month, 2 weeks ago
The Real Reason Retail Buyers Reject Great Products (It's Not What You Think)
Season 2 Episode 80
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Getting a meeting with a retail buyer is a huge accomplishment. Walking out of that meeting feeling confident, only to receive a "no,…
1 month, 3 weeks ago
Retail Readiness Round: Alysa Seeland, Founder of Fond Bone Broth
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Every great retail brand starts with a story.
In this Retail Readiness Round, Alysa Seeland, founder of Fond Bone Broth, shares the de…
1 month, 3 weeks ago
How Alysa Seeland Built FOND Regenerative from Farmers Markets to National Retail
Season 2 Episode 80
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What does it really take to build a premium brand that retailers believe in?
In this episode of Shelf Talks, Roberta Townes sits down …
1 month, 4 weeks ago