Podcast Episodes
Back to SearchEp.277 How Apple Trains You to Pay More—And Feel Good About It
Season 2 Episode 18
How Apple Trains You to Pay More—And Feel Good About It
Apple doesn’t just sell products. It sells desire.
From the minimalist stores to product launches that feel like theater, every detail is engine…
Published on 6 hours ago
Ep.276 The Costco Strategy: Why Less Choice Makes You Spend More
Season 2 Episode 17
The Costco Strategy: Why Less Choice Makes You Spend More
Walk into Costco and you won’t find 30 brands of peanut butter—maybe just two.
That’s not a limitation. It’s strategy.
A typical grocery store …
Published on 1 day, 6 hours ago
Ep.275 Cognitive Reframing: Train Your Brain to Handle Anything
Season 2 Episode 16
Cognitive Reframing: Train Your Brain to Handle Anything
Your brain doesn’t experience events—it experiences the meaning you attach to them.
A deal falls through. You could say, “I failed.” Or you cou…
Published on 4 days, 6 hours ago
Ep.274 Mental Contrast: The Science of Motivation That Actually Works
Season 2 Episode 15
Mental Contrast: The Science of Motivation That Actually Works
Visualization alone can backfire. Research shows that when people only imagine success, their brain feels like it’s already happened—and…
Published on 5 days ago
Ep.273 The Zorro Circle: How to Regain Control When You Feel Overwhelmed
Season 2 Episode 14
The Zorro Circle: How to Regain Control When You Feel Overwhelmed
In the movie Zorro, the young hero is drowning in chaos—until his mentor draws a small circle in the sand and says:
“Master this spac…
Published on 6 days, 6 hours ago
Ep.272 The Eisenhower Matrix: Why You’re Busy But Not Productive
Season 2 Episode 13
The Eisenhower Matrix: Why You’re Busy But Not Productive
Dwight Eisenhower once said: “What is important is seldom urgent, and what is urgent is seldom important.”
That idea became the Eisenhower Mat…
Published on 1 week ago
Ep.271 The Picasso Mindset: Mastery Through Iteration
Season 2 Episode 12
The Picasso Mindset: Mastery Through Iteration
In 2015, a single Picasso ceramic sold for over $1M. Impressive—until you realize he created more than 50,000 works in his lifetime.
Picasso’s secret was…
Published on 1 week, 1 day ago
Ep.270 How McDonald’s Makes More from Real Estate Than Burgers
Season 2 Episode 11
McDonald’s: Burgers Are the Side Hustle
McDonald’s isn’t just selling Big Macs—it’s one of the largest real estate companies in the world.
Published on 1 week, 4 days ago
Ep.269 Why Amazon Loses Money on Shipping—On Purpose
Season 2 Episode 10
Amazon: Losing Money to Make a Fortune
Amazon knows shipping is expensive—and often loses money on it. But it’s strategic:
Published on 1 week, 5 days ago
Ep.268 How Starbucks Made You Prepay for Coffee—and Why That’s Brilliant
Season 2 Episode 9
Starbucks: How to Get Paid Before You Sell
Starbucks customers prepay over $1.6B on the app—money Starbucks uses interest-free.
Published on 1 week, 6 days ago