Podcast Episodes
Back to Search
Discounted Into Irrelevance: The Death of Luxury in Medical Aesthetics
Episode 97
Somewhere along the way, medical aesthetics confused luxury with liquidation — and the constant flash sales, Filler Fridays, and 20%-off banners that…
8 hours ago
Inspect What You Expect
Episode 96
In this episode, I'm calling out something I see in practice after practice: owners convinced they have a marketing problem when what they actually h…
1 week ago
Spoil Them or Someone Else Will: Why Your Top Patients Deserve VIP Treatment
Episode 95
This episode takes on one of the most expensive blind spots in aesthetic medicine: the industry's obsession with acquiring new patients while treatin…
2 weeks ago
Data, Demographic & Execution: Why You’re Blaming the Wrong Things
Episode 94
If you've ever bought a laser, a skincare line, or a rewards app that another clinic is crushing it with — and watched it sit there doing nothing for…
3 weeks ago
Membership Monetization: Stop Chasing the Dollars and Start Owning Recurring Revenue
Episode 93
Most MedSpa memberships underperform for the same handful of reasons: they're priced wrong, positioned like discount clubs, and built without referen…
4 weeks ago
Second-hand Strategy: They’ve Never Run a MedSpa So Why Are You Listening?
Episode 92
A lot of the business advice clinic owners are being handed in 2026 comes from people who have never actually run a medical aesthetic practice. They'…
1 month ago
Untrained & Unprofitable: Why Your Team Is Costing You Millions
Episode 91
Here is a question worth sitting with: if you walked up to any member of your team right now and asked them to explain your membership program, what …
1 month, 1 week ago
Patient Acquisition is Broken: Here’s What’s Actually Working in 2026
Episode 90
Patient acquisition in 2026 isn't broken because patients have disappeared — it's broken because most clinics are still running a 2018 playbook in a …
1 month, 3 weeks ago
Your Vendor Strategy Is a Mess… And It’s Costing You Thousands
Episode 89
Your vendors are one of the most powerful — and most underused — growth levers in your practice. The problem isn't who you're working with. It's how …
2 months ago
Broke By Design: The Habits Keeping MedSpa Owners Poor
Episode 88
Leisa Krauss is back with a truth bomb that a lot of MedSpa owners won't want to hear — and probably need to. This episode is about why broke clinics…
2 months, 1 week ago