Podcast Episodes

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Keynote Breakdown: Why this opener works where others like it fail | Chloé Nwangwu

Episode 77

There's a big difference between asking for audience engagement and ensuring a crowd feels engaged. The first usually annoys people, but the second i…

2 hours ago

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What if my baby is ugly?

Episode 76

It's a metaphor, calm down. But this is the missing link between someone with expertise and ideas, and someone who actually develops, owns, and grows…

1 week, 3 days ago

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Keynote Breakdown: Fixing a data-heavy opener | Amanda Natividad

Episode 75

Amanda Natividad joins the show to rework the opener of her keynote with Jay. It's extremely data-heavy and leads to a lot of "throat-clearing" by Am…

3 weeks, 6 days ago

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Live podcast audit: Jeremy Enns and Jay overhaul this show's strategy

Episode 74

This conversation blew my mind, and I found so much clarity talking my friend Jeremy Enns (founder of the Podcast Marketing Academy) as he helped rew…

1 month ago

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Book announcement! Plus a sneak preview

Episode 73

I'm writing my next book! In this episode, I lay out all the details for why I'm taking a risk, where the book fits in the market, and just how much …

1 month, 3 weeks ago

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BEST OF: Seth Godin dissects his signature story

Episode 72

In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect o…

2 months ago

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BEST OF: The only way to figure out a story is to tell it | Andrew Davis

Episode 71

The man, the myth, and the legend Andrew Davis appeared in the first-ever episode of the show. We're running it back today, so you can hear how a mas…

2 months, 2 weeks ago

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How YOU can appear on the show [+ ranting on thought leaders and AI]

Episode 70

Here's how to turn Why They Resonate into Why YOU Resonate. Plus, a rant in two parts about the troubled relationship between thought leaders with bi…

3 months ago

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NEW SHOW NAME! Here's why, plus a tiny concept with big implications

Episode 69

How Stories Happen is now Why They Resonate. Here's why and what to expect next. Plus, learn the single Italian word which says so much about our cre…

4 months ago

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A look inside my business

Episode 68

I've been through the ringer these past few years and come out the other side with something special. It's time for a transparent look inside my busi…

4 months, 2 weeks ago

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