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The AEO Playbook: Own the AI Shortlist - Live with Sydney Sloan at GTM Tailwinds - Ep 80
Season 2 Episode 80
Sydney Sloan, the CMO of G2, joined Craig, Matt, and our amazing audience of GTM leaders at our GTM Tailwinds event this spring for a live recording …
7 hours ago
Attention is the New Moat - LIVE with Scott Albro at GTM Tailwinds - Ep 79
Season 2 Episode 79
The one and only Scott Albro once again returns to The Transaction, but this time, Scott joined Craig, Matt, James Kaikis, and our amazing audience o…
1 week ago
Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78
Season 2 Episode 78
It’s not every day that you get to have one of the most important thinkers in the startup world on your podcast, but for The Transaction, that day is…
1 week, 5 days ago
Using AI to Empower SDRs & Eliminate Admin Work with David Wilkins, Founder of SDR Leaders of EMEA & B2B Sales Expert - Ep 77
Season 2 Episode 77
Excessive admin work and poor-performing sales plays are killing SDR effectiveness and, in turn, company growth. We just so happen to know just the B…
1 month, 3 weeks ago
Building a Movement Through B2B Marketing with Kacie Jenkins, Head of Marketing for Claude Code at Anthropic - Ep 76
Season 2 Episode 76
Kacie Jenkins is the Head of Marketing for Claude Code at Anthropic. Prior to joining Anthropic, Kacie led marketing at Sendoso as SVP of Marketing, …
2 months, 1 week ago
How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief Evangelist at Gong - Ep 75
Season 2 Episode 75
Udi Ledergor is the Chief Evangelist at Gong and is firmly amongst the upper echelon of the, as yet to be founded, B2B marketing leader hall of fame,…
2 months, 3 weeks ago
Positioning Needs to Underpin Every Part of Your Brand Strategy with Stacey Epstein, CEO of Structured - Ep 74
Season 2 Episode 74
We’ve got the perfect guest to help you understand how your brand can stand out and provide a uniquely incredible experience for customers in the AI …
3 months, 1 week ago
The AI-Enabled Future of Sales with James Kaikis, Founder of GTMshift - Ep 73
Season 2 Episode 73
The landscape of go-to-market in the B2B SaaS world is shifting rapidly, but thankfully we’ve got just the person to help you get ahead and innovate.…
3 months, 4 weeks ago
How the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72
Season 2 Episode 72
Surprise: Doing ‘more with less’, doesn’t actually work in B2B marketing, and today’s guest has the data to show it.
Omar Akhtar is the Founder and Pr…
4 months, 2 weeks ago
“The Who is Everything” with Kathy Macchi, Co-Founder of Inverta - Ep 71
Season 2 Episode 71
For our first episode of the new year, we’re thrilled to welcome special guest Kathy Macchi, the Executive Vice President, Innovation & Co-Founder a…
5 months ago