Podcast Episodes

22: Agentic AI for hyper-personalization at scale: Insights from Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce

Season 1 Episode 22

Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce, sits down with host Alan Hart at Dreamforce to share his perspective on how leaders can navigate th…

Published on 2 hours ago

21: Elevating customer experience in sleep technology: Insights from Lisa Tan, chief marketing and strategy officer at Reverie

Season 1 Episode 21

How can brands use innovation to stand out and improve the customer experience?

Alan Hart sits down with Lisa Tan, chief marketing and strategy officer at Reverie, a sleep technology company, on a m…

Published on 2 weeks ago

20: From BetterBriefs to better results: Insights from Matt Davies and Pieter-Paul von Weiler, co-founders at BetterBriefs

Season 1 Episode 20

In today's episode, Alan sits down with BetterBriefs co-founders Matt Davies and Pieter-Paul von Weiler to discuss why they think marketing briefs are the most important document in the agency-market…

Published on 4 weeks ago

19: Standing out in a 'sea of sameness': Insights from Tati Lindenberg, chief brand officer at Dirt Is Good

Season 1 Episode 19

In today's episode, Alan wraps up our Cannes Lions International Festival of Creativity content series with Tati Lindenberg, chief brand officer at Dirt Is Good. Together, they explore global brand s…

Published on 1 month, 1 week ago

18: The secret to Klarna's AI advantage: Insights from David Sandstrom, chief marketing officer at Klarna

Season 1 Episode 18

In today's episode, we continue our Cannes Lions series as Alan and David Sandstrom, chief marketing officer at Klarna, discuss how embracing change, leveraging artificial intelligence (AI), and bala…

Published on 1 month, 2 weeks ago

17: Google it: Smarter marketing with AI: Insights from Sean Downey, president of Americas & Global Partners at Google

Season 1 Episode 17

Sean Downey is the president of Americas & Global Partners at Google, overseeing the company's expansive advertising business, including Google Search and YouTube. With a background rooted in the ear…

Published on 1 month, 3 weeks ago

16: Driving audience engagement with the magic of Disney: Insights from Andrew Messina, senior vice president at Disney Advertising

Season 1 Episode 16

Andrew Messina is a Senior Vice President at Disney Advertising. He began his career on the agency side before moving into daytime sales at ABC, then advancing to a primetime senior account executive…

Published on 2 months ago

15: Live from Cannes Lions 2025: Candid conversations on the future of marketing

Season 1 Episode 15

Each year, top creative minds gather at the Cannes Lions Cannes Lions International Festival of Creativity for a week of innovations, awards, and candid conversations about the future of marketing. O…

Published on 2 months, 1 week ago

14: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia

Season 1 Episode 14

Are your ads landing with consumers?

According to iHeartMedia's "The New American Consumer 2.0" study, 44% of Americans feel ignored by most media and advertisers .1

In today's episode, Alan chats …

Published on 3 months ago

13: Ways to nail your product positioning: Insights from Sjoerd Handgraaf, chief marketing officer at Sharetribe

Season 1 Episode 13

How do you determine your product's market value beyond its features?

In today's episode, Alan and Sjoerd Handgraaf, Sharetribe's chief marketing officer (CMO), discuss Sharetribe's origins, product…

Published on 3 months, 2 weeks ago