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56: Building a retail media network in reverse: Insights from Dollar General Senior Vice President and CMO Tony Rogers
Season 1 Episode 52
What happens when a retailer builds its omnichannel marketing and retail media strategy in reverse?
In this episode, Tony Rogers, SVP and CMO at Dol…
6 hours ago
55: Curiosity as a creative advantage: Insights from Amazon Chief Creative Officer Jo Shoesmith
Season 1 Episode 55
What separates a good idea from good creative work?
For Jo Shoesmith, chief creative officer at Amazon, it's curiosity—the willingness to look agai…
1 week ago
54: Protecting brand authenticity at scale: Insights from Canva CMO of B2B Meghan Gendelman
How can brands preserve what sets them apart as AI transformation brings more speed and scale to marketing content production, The answer starts wi…
2 weeks ago
53: From Priceless to timeless: How brands endure: Insights from Mastercard Executive Vice President and Head of Marketing and Communications for the Americas Rustom Dastoor
Episode 53
How can a brand stay distinctive globally, while earning relevance in each individual market it serves?
Consistency is only part of the challenge. …
3 weeks ago
Rerelease: Building billion-dollar brands with purpose: Insights from Mars Snacking North America & Global Ice Cream President Anton Vincent
Season 1
How can marketing leaders balance rapid change, emerging technology and brand purpose to drive lasting growth and loyalty across a portfolio of icon…
4 weeks ago
52: Connecting brand to demand in a zero-click world: Insights from Zoom Chief Marketing Officer Kimberly Storin
Season 1 Episode 52
How can a well-known B2B brand move beyond what customers think they already know?
In this episode, Kimberly Storin, CMO of Zoom, explains how mark…
1 month ago
51: Connecting creativity and commerce: Insights from Walmart Connect Vice President of Business and Product Marketing Khurrum Malik
Season 1 Episode 51
The hardest part of marketing today may not be demonstrating value or creating more ideas. It may be knowing which activities deserve your attention…
1 month, 1 week ago
50: The future of fandom and its impact on brands: Insights from Electronic Arts GM and Senior Vice President of Global Marketing Andrea Hopelain
Season 1 Episode 50
Fandom is evolving from passive consumption to active participation, creating new opportunities for brands to connect with consumers in authentic wa…
1 month, 2 weeks ago
49: Inside the Shifts Shaping CMO Roles and Hiring: Insights from Spencer Stuart's Marketing, Sales & Communications Officer Practice Leader, Richard Sanderson
Episode 49
How are the expectations for CMOs evolving?
In this episode, Richard Sanderson, Spencer Stuart's marketing, sales & communications officer practice…
1 month, 3 weeks ago
48: Building an interconnected CRM experience: Insights from Ford Motor Company Consumer CRM Lead Kim Reedy
Season 1 Episode 48
How can you deploy an end-to-end CRM strategy that keeps pace with complex, evolving customer journeys?
In this episode, Ford Motor Company Consume…
2 months ago