Podcast Episodes
Back to SearchShould You Start On Maximize Conversions? Yes! Here's The Truth
Season 3 Episode 122
Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales pro…
6 hours ago
Should You Start On Maximize Conversions? Yes! Here's The Truth
Season 3 Episode 122
Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales pro…
11 hours ago
Google Marketing Live 2026 Recap & Analysis
Season 3 Episode 121
It's hours after #GML2026, and Inside Google Ads host Jyll Saskin Gales is reporting live from Google's headquarters in Mountain View, California wit…
1 week ago
Demand Gen vs Video Campaigns: Which Is Better?
Season 3 Episode 120
Google Ads is no longer just about search. While search ads are a marketer's dream, they rely on users actively typing queries. If you are already do…
2 weeks ago
How to Know When to Increase Your Google Ads Budget
Season 3 Episode 119
Most people panic when they see a red warning in Google Ads, but it might actually be the best news you get today. In episode 119 of the Inside Googl…
3 weeks ago
Double Your CTR! Every Google Ads Asset Explained
Season 3 Episode 118
If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it anymore! I…
4 weeks ago
Are Google Ads Certifications Actually Worth It in 2026?
Season 3 Episode 117
Are the official Google Ads certifications actually worth anything in 2026? In episode 117 of the Inside Google Ads podcast, host Jyll Saskin Gales t…
1 month ago
The "Slept On" Strategy to Scale Google Ads in 2026
Season 3 Episode 116
Stop fighting for the same tiny audience as your competitors. If you've been running Google Ads for a while, you might notice that the old-school tac…
1 month, 1 week ago
Fix Your Conversion Tracking: Quality vs Quantity in Google Ads
Season 3 Episode 115
Smart Bidding is only as smart as the data you provide. If you feed Google Ads low-quality conversions, you will get low-quality results. In episode …
1 month, 2 weeks ago
Google Ads Learning Period EXPLAINED: What You Need To Know
Season 3 Episode 114
The "learning period" is often treated like a ghost story in the world of Google Ads - something to be feared, to avoid at all costs. In episode 114 …
1 month, 3 weeks ago