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JAR PODCAST: Inner Child Messaging, Perceived Authenticity, and Consumer Responses in Advertising
Season 3 Episode 2
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In this episode, Dr. Jano Jimenez-Barreto (Universidad de La Laguna- Oxford Brookes University) joins me to discuss his research pape…
12 hours ago
Human vs. AI influencer marketing on Instagram
Season 3 Episode 1
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In this episode, Dr. Susanna Lee (Boston University) joins me to discuss her Journal of Advertising Research article, Human vs. AI In…
1 week ago
How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy
Season 2 Episode 27
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In this episode, we speak with Yongwoog Andrew Jeon (Northern Illinois University) to discuss his article, "How Small Talk and Co-Vie…
1 month ago
(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective
Season 2 Episode 27
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In this episode, we welcome back Kirsten Cowan (The University of Edinburgh) to discuss her article, "(How) Does the Number of Follow…
1 month, 1 week ago
Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces
Season 2 Episode 26
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In this episode, we speak with Arno De Caigny (IESEG School of Management) to discuss his article, "Is Similarity in Advertising a Do…
1 month, 2 weeks ago
Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns
Season 2 Episode 25
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In this episode, we speak with Jennifer Seokhwa Hong (Seattle University) to discuss her article, "Revisiting Direct Mail Effectivene…
1 month, 3 weeks ago
Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking
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In this episode, we speak with Logan Pant (Western Michigan University) to discuss his article, "Grit in Advertising: How a Promotion…
2 months ago
The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television
Season 2 Episode 23
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In this episode, we speak with Kalyan Rallabandi (Bucknell University) to discuss his article, "The Impact of Ad Repetition on Viewer…
2 months, 1 week ago
Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations
Season 2 Episode 22
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In this episode, we speak with Claire Segijn (University of Minnesota) and Joanna Strycharz (University of Amsterdam) to discuss thei…
2 months, 2 weeks ago
An Investigation of How and Why Organizations Enact Greenhushing
Season 2 Episode 21
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In this episode, we speak with Nayla Khan (University of Portsmouth), Marta Nieto-García (Universidad de Salamanca), and Diletta Acut…
2 months, 3 weeks ago