Podcast Episodes

Alas WH Smith and Jones

Rebrands, name changes, financial black holes. Just what is going on with WH Smith?

This week, David Yelland and Simon Lewis look at the reputation of a high street institution. With stores up and dow…

Published on 13 hours ago

7. Be Honest With Yourself

'PRs hold up the mirror and sometimes people don't like what they see.'

So say David Yelland and Simon Lewis in their final episode on golden rules.

This week, it's all about self-awareness and the abi…

Published on 1 week ago

6. Never Over Promise

If you say you're going to hit a target, make sure you hit it.

Managing expectations is one of the most important golden rules of PR, according to David Yelland and Simon Lewis.

In this episode, they l…

Published on 2 weeks ago

5. Know How To Go Off the Record

Non attributable, authorised leaks, Chatham House rules. Briefing the media can be a baffling minefield.

In this episode on golden rules, David Yelland and Simon Lewis look at the art of going on and …

Published on 3 weeks ago

4. Prepare For A Crisis

'Everybody has a plan until they get punched in the mouth.'

An excellent nugget of wisdom from boxing legend Mike Tyson. But you don't need to be heavyweight champion to understand where he's coming f…

Published on 4 weeks ago

3. The Media is Not Your Friend

It's not quite two tribes going to war but it can feel like that.

In this episode, David Yelland and Simon Lewis look at the complicated relationship between PR and the media. You know what story you …

Published on 1 month ago

2. Start Networking Now

Just the word 'networking' can conjure up images of high-powered people in suits who all seem to be part of the same club - and you have no idea how to get in.

But it doesn't have to be like that.

In t…

Published on 1 month, 1 week ago

1. Reputation is Everything

Loads of money, success and power - great. But what do people actually think of you?

In this new, short series, David Yelland and Simon Lewis look at some of the golden rules that they come back to ti…

Published on 1 month, 2 weeks ago

A Right Royal Whodunnit

The idea of a secret meeting is just that - it stays secret. So what happens when that meeting becomes front page news?

It's time to call in the PR detectives.

This week, David Yelland and Simon Lewis…

Published on 1 month, 3 weeks ago

The Crying Game

We tend to like leaders to appear calm and in control. But we also want them to be human. The problem is, when they show genuine emotion, they often get slated for it - branded as 'weak' or an 'embar…

Published on 2 months ago